The aim of the paper on brand equity assignment is to analyze the factors affecting brand equity in a service brand and the way these factors helps creating brand equity of Amazon.
An international ‘hospitality firm’ like the “Marriott” International Inc. selected to prepare this brand equity assignmenthas a huge brand value that makes it to the second place in top 50 ‘most valuable hotel’ according to “Brand Finance” in 2019(Brand Finance, 2019).
Tags: MARRIOTT INTERNATIONAL CRITICAL ANALYSIS MANAGEMENT MRKT20054
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