An international ‘hospitality firm’ like the “Marriott” International Inc. selected to prepare this brand equity assignmenthas a huge brand value that makes it to the second place in top 50 ‘most valuable hotel’ according to “Brand Finance” in 2019(Brand Finance, 2019).

Tags: MARRIOTT INTERNATIONAL CRITICAL ANALYSIS MANAGEMENT MRKT20054

The main aim of this research report on strategic management assignment is to critically analyze the strategies that have been adopted by the strategic team of Marriott International.

Tags: STRATEGIC MANAGEMENT CRITICAL ANALYSIS MANAGEMENT MARRIOTT INTERNATIONAL