The PESTEL model helps to critically analyse the environment of any country and with this business assignment we are going to analyse the environment of India for international expansion purposes.

Tags: PEPPER LONDON FOREIGN DIRECT INVESTMENT CRITICAL ANALYSIS BUSINESS ASSIGNMENT UNITED KINGDOM BMG705 CRN 16440

The global business assignmentwill determine market entry strategies of Hovis, UK in India.

Tags: HOVIS BAKERY HOFSTEDE CULTURAL MODEL FOREIGN DIRECT INVESTMENT UNITED KINGDOM