The ALDI Cost Leadership strategy is mainly accredited for the brands growth, success and expansion. ALDI is a major hypermarket marque headquartered in Germany which has around 10000 outlets all around the world which generates an overall turnover revenue of €50 billion.

Tags: LEADERSHIP MANAGEMENT MARKETING ALDI

This report on corporate strategy assignment critically appraises the corporate strategies and models and investigates how these strategies are applied in the global context and how these strategies help Aldi.

Tags: ALDI CRITICAL ANALYSIS MANAGEMENT UNITED KINGDOM CORPORATE STRATEGY