this Strategic Management Assignment explores how to assess the viability of a new business project.

Question

Task: How to explore and assess new business opportunities using Strategic Management Assignment techniques?

Answer

Task 1
Strategic ManagementAssignment -Market Entry Attractiveness

Task 2
Porter’s Five Forces Analysis
. This Strategic Management Assignmentexplores stragoes investors can utilize to assess a new ventures viability. Azccording to the Deloitte CIP – Automotive Car Sharing in Europe 2020 study, the number of individuals using car sharing services will rise from around 200k in 2006 to 16 million by 2020, or nearly the same as the population of the Netherlands. A company would be motivated to enter this market by these numbers alone, but it is also important to note that the upward trend is even stronger, with an increase in the adoption of this model over direct and the high margins provided by this business. Because Vancouver, UK was chosen by SEAT through a comparative Strategic Management Assignmentstudy as the best place to introduce its new Minimó model, we thought it would be useful for us to present a quick assessment of the potential and hazards associated with this launch.

Fig. 1: Mobility analysis of Vancouver
(Source: Deloitte Insights, 2020)

Threat of Entrants
As it is, it is not possible for the common individual to begin producing vehicles. With the development of foreign rivals with the necessary finance, technology, and managerial abilities, several automakers have seen their market share shrink. Automobile sales are influenced greatly by globalisation, which is defined as the movement of investments and enterprises from local and national markets to an international setting. For the first time in history, foreign manufacturers are finding it simpler than ever to join the UK market. Consumer trends and preferences have a significant impact on automobiles. Automobile makers make the majority of their money not from selling cars to corporations or rental agencies, but by selling them to individuals (Amann&Kummer, 2017).

Fig. 2: Car Sales in Canada in 2020 and 2021
(Source: Statista, 2022)

As per the Strategic Management Assignmentfindings, this business has major barriers to entry in Vancouver, therefore new entrants are not a big danger. Few new companies or entrepreneurs may enter the automobile business since it needs a large financial commitment to build up production facilities and a distribution network. A new entrant cannot compete with the established multi-national significant rivals because of the advantages they have in size and breadth. To be competitive, they must establish a solid reputation over an extended period of time. As a result of these characteristics, new entrants to this market are very unlikely.

Strategic Management Assignment- Threat of Substitutes
In addition to considering the possibility that someone may purchase another automobile, it is also necessary to consider the chance that someone will go by bus, rail, or aeroplane instead. People are more inclined to turn to public transit when the expense of owning a car is high. Motor vehicle purchases are influenced greatly by the cost of fuel.

Fig. 3: Areas to improve in Vancouver
(Source: Deloitte Insights, 2020)

Ford's mass production of cars in 1910 marked the beginning of the shift in consumer dependency on motor vehicles in Canada. Almost a century ago, people throughout the globe began to rely more and more on automobiles. After World War II, a continuous supply of motor cars became accessible, and today, personal and commercial transportation are dominated by automobiles in Vancouver (Te&Lianghua, 2019). As a consequence, the danger of replacements will be rated as moderate for this Strategic Management Assignment proposal.

Competitive Rivalry
Because of the high cost of competition, poor profit margins are common in highly competitive sectors. Following the demise of two previous car-sharing companies in the province, residents of British Columbia will soon have a third alternative for car-sharing. One of the world's biggest vehicle sharing platforms, Turo, claims to be gearing up for "imminent growth" into British Columbia (CTV News, 2020). The urban transportation business in Vancouver is crowded with rivals. There is an established agreement between the City Council and firms including FlexiCar, GoGet, Oyo, and Popcar to provide car sharing, with a goal of adding 2000 additional share vehicle spots in 2017. Some of these firms have been around for at least 17 years. Car-sharing services in the UK have grown at a 3.9% annual pace over the previous five years, mainly to improvements in internet and mobile technologies and the country's growing urbanisation. According to a publications accessed for this Strategic Management Assignmentfrom the University of California, Berkeley research conducted by Lazaruk (2020) published in 2016, car2go users in five cities were questioned during a two-year period beginning in 2014. Between 2% and 5% of those polled claimed they'd sold their automobile, while 7% to 10% said they'd put off purchasing one. A total of 28,000 fewer automobiles were needed in the five cities since each shared car2go reduced the number of private cars by 11.

Fig. 4: Vancouver Car sharing Prices
(Source: Reddit.com, 2019)

Bargaining Power of Suppliers
There are not many alternatives to the goods of suppliers. Only a few companies control the supply chain. Several elements of the SEAT automobile are procured from a single source, and there are few replacements for them. As a result, the whole manufacturing process is dependent on them. Switching from one supplier's goods to another is expensive. The next product in the assembly line may rely on the choice of a replacement, so even if one is available, it's not always a simple decision to make. Changing one component requires changing a large list of dependent pieces, which in most situations is impossible.

Fig. 5:Canadian vehicle production between 2017 and 2021
(Source: Statista, 2022)

Bargaining Power of Buyers
Customers don't hesitate to switch products if the process is quick and inexpensive. There is a prohibitive expense to transitioning from a bicycle to a vehicle with SEAT. Because of this, the need for cars has increased many-fold. Few purchasers have the power to set the conditions of the sale (Fraga-Lamas & Fernandez-Carames, 2019). They reduce the price by negotiating. Buyers have a lot of negotiating power since they have a lot of options to choose from and the quality of service is consistent among manufacturers. They push the manufacturers to enhance their products' quality. When it comes to the SEAT automobile, you can plainly see that no sacrifices were made on any of the following: price, quality, or anything in between. Minimo's brand image and the SEAT's market sector have been the most appealing parts of the package.

Fig. 6 : Global Automotive Production Revenue
(Source: HAYFIELD, 2020)

A well-developed, inexpensive, and accessible public transportation system is a big draw for inhabitants of Vancouver. A variety of incentives have been implemented to encourage the purchase of electric vehicles and aid in the achievement of the government's ambitious 2040 pollution reduction goals. As a consequence, the city council is still evaluating recommendations from the Mobility Pricing Commission in 2018 to implement mobility pricing in order to relieve congestion (Bright around the Corner, 2019).

Porter’s Five Forces Model

Table 1: Porter’s Five Forces Model
(Source: Self-created)

Task 3
Value Chain Model
When deciding on a Strategic Management Assignmentstrategy, executives should take into account the company's resources and competencies as well as its value chain. It includes all the steps that lead up to the ultimate sale of the goods to the client. Up until it is ready to be sold, every step in the value chain adds value to the product. It is possible to enhance a company's bottom line by doing a value chain study. In most cases, a value chain analysis starts with a list of all the processes involved in making a product.

Fig. 7: Porter’s Value Chain Model
(Source: Yun, 2017)

Inbound Logistics
The Martorell plant in Barcelona, where SEAT manufactures its automobiles, is believed to have consumed a total of 588,211 tonnes of various materials. Steel, iron, alloys, castings, polymers, and plastics all made an appearance. A 25% decrease in manufacturing time is made possible by SEAT's 170 autonomous guided vehicles, which deliver 3642 components each day while travelling 455,000km yearly (Saurabh et al., 2021). Seat earned an award in 2019 for Control Tower's digitalization of the supply chain, which provided real-time data on material flow, traffic warnings, and industrial material utilisation. Minim is meant to be a cost-effective, efficient, and high-value solution for urban transportation. An aluminium chassis and plastic panels make up the body of the vehicle. As a direct consequence observes on this Strategic Management Assignment, the ultimate price of the automobile and its overall mass will be reduced.

Operations
Both the corporate offices and the principal manufacturing site of the corporation are located in Martorell, which is located in Spain. The company is owned by Volkswagen AG, which is the parent business. Automobiles manufactured by SEAT are produced in Volkswagen Group sites located in the Czech Republic, Germany, Portugal, and Slovakia in addition to Spain. Seat automobiles are manufactured in Europe for the most part. It could be beneficial to explore manufacturing Minim at one of Volkswagen's facilities in China or India so that shipments can be sent to the United Kingdom more quickly (Lee, 2015).

Strategic Management AssignmentOutbound Logistics
Within the first 21 days after making an order, SEAT clients may use the "Fast Lane" programme to customise their vehicles and make arrangements for pick-up at a dealer of their choice. This service is available via SEAT. The Mini is equipped with a tray that has the capacity to hold four batteries. These batteries are simple to swap out and can provide enough power for the car to go up to one hundred kilometres (Yuce et al., 2014). The Minim is expected to cost around $9,300. In any other case, you may borrow it for 20 centimes for every kilometre it travels.

Marketing and Sales
SEAT places a high priority on customer satisfaction and views them as the most important part of their sales and after-sales networks. On the SEAT website, there has been an emphasis placed on the Minim brand (Chavez & Sharma, 2018). At the Mobile World Congress in Geneva, it was shown to the public for the first time. Two years ago, a video about Minim that was uploaded on YouTube by TopSpeed and titled "2019 SEAT Minimo Concept - Everything you need to know" was seen by many people in United Kingdom, and many of them wished they could get their hands on it.

Support Activities
More than 500,000 automobiles were sold by SEAT in 2018, propelling the company to new heights as a standalone brand in the automotive industry. Within the Volkswagen group, "micromobility" is within SEAT's purview as the organisation with primary responsibility. SEAT is recognised all throughout Europe for its excellent infrastructure as well as its solid business practises. Over the course of the last several years, it has expanded into nations in Latin America. The corporation has made it abundantly obvious that it is concerned about the environment; as evidence of this, in 2019 they have cut waste by 38.5% in only one year, therefore cutting CO2 emissions and conserving energy. Already in 2019, the company has reduced its impact on the environment by 43%, and by 2025, it expects to reduce its environmental footprint by an additional 50% (Agywa et al., 2022). SEAT is at the forefront of technological advancement, and the Minim was designed with 5G networking capabilities. Because of this, it is advantageous for Vancouver city, which is well positioned to profit from the 5G and internet of things technologies. Because of this, the client will have access to an environmentally friendly vehicle that is also smart, has a lovely look, and saves energy. The Strategic Management Assignmentshow it will nimble as a motorcycle and as safe as a car, yet it will cost the customer fifty percent less than traditional car sharing.

Fig. 8: SEAT's worldwide vehicle sales from Fiscal Year 2013 to Fiscal Year 2021

The mechanism that enables individuals to travel throughout a city in order to build social and economic interactions is known as urban mobility. Mobility options include anything from subways and buses to private. However, as more cities lose their capacity to enable people to move about with quality, urban mobility has begun to be rethought, returning to its core and original intent in order to enhance people's quality of life in a sustainable manner (MoeinNamin, 2015). They argue that to achieve these goals governments as well as private companies, including non-governmental organisations, should take on the responsibility of providing citizens with urban mobility plans that aim at improving quality of life in public spaces, as well as cutting down on personal vehicle usage. Sustainable urban mobility refers to this kind of transportation. A new concept car will be deployed in a prominent place to show SEAT's ambition. A comparison of SEAT's target cities, London and Sydney, in terms of urban mobility and environmental issues is provided in this research, as is an assessment of the company's potential prospects and risks.

Task 4
Modes of Entry
Different ways to get In SEAT has many choices available to it in terms of the manner of entrance, some of which are as follows:
1. Exporting;
2. Contractual; licencing and franchising; and
3. Investment via a joint venture.

The following table provides a concise summary of the benefits and drawbacks associated with each option:

Table 2: Modes of Entry of SEAT in Vancouver
(Source: Self-created)

In spite of the fact that the UK automotive market is open to the sale of items made in other countries and that the vast majority of automobiles in United Kingdom are imported. However, there are several practises regarding tariffs and taxes that have been criticised by Strategic Management Assignmentresearchers (Hendalianpour et al., 2019). The high exchange rate and low import barriers may be to blame for the country's high level of import penetration. Consequently, Nissan UK shut down, Ford UK followed suit, and Toyota, which invested heavily in Uber, all exited the market because of the fragmentation and high cost of manufacturing components in the United Kingdom. Therefore, the high level of commitments and resources required in the context of a high degree of risk makes investing in manufacturing in the UK an unwise option for entering the market.

Due to the fact that it is anticipated that it will soon have competitors like Citroen, Nissan, and Fiat, which will be provided by Ami One, IMK, and Centoventi respectively, Hertenstein et al., (2015) believes that going with contractual entry is possibly going to work better for SEAT, whether it be licencing or franchising. On the other hand, Tyagi & Mahajan, (2021) believe that franchising is preferable because it allows the franchisor to have some degree of influence over the franchisee, in contrast to the licensee. It allows for a larger up-front payment and ongoing royalties; and for a regulated procurement process. In addition, SEAT may have a greater opportunity of understanding the automobile market of UK via the franchisee if they want to go the franchising route (McArthur, 2018). When a company exports their products, they incur less risk and commitment but face more stringent oversight. In general, no firm is in favour of this method since there is no assurance that purchasers would continue to buy Minimos when alternative items from other rivals become available. Because of this, establishing a long-term business connection via franchising is the best option (Le Hong & Zimmerman, 2021).

Task 5
SEAT Minimo’s Potential to create Shared Value
The introduction of the Minimo at this year's Mobile World Congress marks a significant advancement for SEAT's urban micromobility plan, which was previously described. The Minimo is a concept vehicle that provides a foundation for the company's vision of the future of urban transportation and acts as a platform for the company's vision. According to report published on the morning's press conference and accessed during this Strategic Management Assignment, the SEAT President Luca de Meo has been methodically constructed in order to adapt to the mobility platforms that will determine the future of driving in cities. Because of the restrictions put on traffic, only a limited number of operators will be able to provide mobility, according to him.According to De Meo, this is the answer that organisations that facilitate carsharing have been looking for, as well as a model that will play a significant role in boosting the profitability of enterprises of this kind (Memon, 2019). Customers won't need to connect their smartphones to any cable or outlet because the Minimó comes equipped with built-in 5G technology, which makes the digital user experience quick and smooth. This experience is delivered via the 'Digital Access' key on the steering wheel and wireless Android AutoTM on the car display. If the driver is less than 18 years old, the car may, among other things, slow down to 45 kilometres per hour rather than the normal speed of 90 kilometres per hour. Users of Android Auto can stay connected, get answers, handle tasks, and control media all while keeping their eyes on the road and their hands on the wheel thanks to the Google Assistant feature that is included in Android Auto.

Throughout the course of SEAT's existence the firm has established both its name and its personality in the market. SEAT is now one of the brands with the most rapid expansion in Europe. The yearly report from SEAT states that values give rise to further values. The core belief of the organisation is that the business operations of the company should go hand in hand with the core values that the organisation upholds, which include responsibility toward society and the environment, honesty, exploring new horizons, embracing diversity, taking pride in one's work, and speaking in terms of "us" rather than "me" (Swett, 2018). These principles are integrated into the business plan for attaining sustainability since the organisation places a strong emphasis on the well-being of both society and the natural world. When it comes to creating jobs, SEAT is now one of the corporations that does it either directly or indirectly.It is respectful of both the well-being and the safe movement of all involved.

By creating its own software house in 2019, SEAT intends to continue strengthening the successful network of Volkswagen Group IT's Software Development Centers in order to effectively confront the company's digital transformation. With a dual emphasis on SEAT and Volkswagen, this new centre of excellence will employ one hundred individuals. Other than that, it's focused on increasing IT-Solutions digitalization throughout the group and boosting productivity by digitising operations.While focusing on SEAT, it also intends to enhance existing business models by using new mobility ideas such as connection and digitalization. Internally and externally, the organisation is on the lookout for top people to help establish this facility as a leader in digitalization in Barcelona.

SEAT has committed to integrate health and safety services, as well as emergency response and well-being programmes (Correia et al., 2014). SEAT is today considered a standard of excellence for health and safety on a worldwide scale. Other commitments were made with the purpose of lessening the negative effects of production on the surrounding environment over the goods' entire life cycles. The company's involvement in a variety of programmes that benefited the environment served to underline the significance of this issue to the organisation (Blanch et al., 2021).

These are the kinds of ideals and endeavours that will unquestionably earn the confidence of the society. Since the Minimo is intended to address a variety of city-related issues, such as congestion, parking, and emissions, it should be taken seriously when SEAT CEO Luca de Meo says that the vehicle is meant to help alleviate these issues, rather than being dismissed as simply another electric car. Minimo shows how the SEAT company thinks about transportation in cities, with a design that is both efficient and attractive. A look at our SEAT Minimo shows that electric and shared vehicles can be fun and stylish at the same time. Alejandro Mesonero, SEAT's Design Director, believes that design is more important than ever (Kim & Jan, 2021). Because of the inventive solution provided by the battery swap system, the expenses associated with automobile sharing have been cut by fifty percent, which is surely contributing to the creation of a significant amount of value. There is reason to be optimistic about its potential impact on lowering ecological and environmental footprints.

In addition, since Minimo has such a robust connection with 5G, the customer may access the vehicle anywhere they need it to be inside the predetermined area, regardless of where it is now located. Due to the high degree of automation, Minimo is capable of driving itself to the client and reducing the amount of time spent travelling by determining the most efficient routes. The end consumers are going to be really satisfied as a result of this cutting-edge technology. There will be no additional financial stress placed on the people of Vancouver as a result of the advertised price of the travel being the same as the price of a bus ticket. During your commute, you could have some peace and quiet in this automobile (Hu &Creutzig, 2021). More people, particularly younger people, are likely to be interested in a method of transportation that provides comfort, privacy, is environmentally friendly, and is inexpensive and that does all of this in an attractively built vehicle. Because of this attractiveness, there is a possibility that they may raise the demand for Minimo. The Strategic Management Assignmentfindings show If this is successful in United Kingdom, then maybe other smart cities will want to give it a go, and SEAT will see an increase in sales as a result.

References
Agywa, E., Ametepe, F., & Kwaku, A. (2022). Performance Appraisal System For Salesmen In An Automobile Company. AJMBF : American Journal of Management and Business Finance,Strategic Management Assignment2(1). https://doi.org/10.31755/ajmbf/2022.2.5
Amann, V., &Kummer, S. (2017, July 1). Consumer Acceptance, Barriers and Success Factors of Peer-to-Peer Carsharing in Perspective of Connected Car Services and Autonomous Vehicles. Epub.wu.ac.at. https://epub.wu.ac.at/5712/
Blanch, J., Vidaña-Vila, E., & Ma, R. (2021). Analysis of the Noise Impact of the Airport of Barcelona to the Llobregat Delta Natural Environment during the 2021 Lockdown Period †. https://doi.org/10.3390/engproc1010000
Bright Around the Corner. (2019, October 29). Complete guide to car sharing in Vancouver. Includes promo codes. BRIGHT around the CORNER. https://www.brightaroundthecorner.com/mobility/guide-car-sharing-in-vancouver/
Chavez, R., & Sharma, M. (2018). Profitability and environmental friendliness of a closed-loop supply chain for PET components: A case study of the Mexican automobile market. Resources, Conservation and Recycling, Strategic Management Assignment135, 172–189. https://doi.org/10.1016/j.resconrec.2017.10.038

Correia, G. H. D. A., Jorge, D. R., & Antunes, D. M. (2014). The Added Value of Accounting For Users’ Flexibility and Information on the Potential of a Station-Based One-Way Car-Sharing System: An Application in Lisbon, Portugal. Journal of Intelligent Transportation Systems, 18(3), 299–308. https://doi.org/10.1080/15472450.2013.836928 CTV News. (2020, May 28). New car-sharing option coming to B.C. after 2 companies close. British Columbia. https://bc.ctvnews.ca/new-car-sharing-option-coming-to-b-c-after-2-companies-close-1.4959056

Deloitte Insights. (2020). Analysis area Deloitte City Mobility Index 2020 MOBILITY ANALYSIS FUTURE OF MOBILITY CAPABILITY Service and inclusion Performance and resilience Vision and leadership KEY MOBILITY STATISTICS. https://www2.deloitte.com/content/dam/insights/us/articles/4331_Deloitte-City-Mobility-Index/Vancouver_GlobalCityMobility_WEB.pdf Fraga-Lamas, P., & Fernandez-Carames, T. M. (2019). A Review on Blockchain Technologies for an Advanced and Cyber-Resilient Automotive Industry. IEEE Access, 7, 17578–17598. https://doi.org/10.1109/access.2019.2895302
HAYFIELD, A. (2020). Automotive PLM Market 2020: Giants, Growth and Gambits. Interact Analysis.Strategic Management Assignment https://www.interactanalysis.com/automotive-plm-market-2020-giants-growth-and-gambits/
Hendalianpour, A., Fakhrabadi, M., Zhang, X., Feylizadeh, M. R., Gheisari, M., Liu, P., &Ashktorab, N. (2019). Hybrid Model of IVFRN-BWM and Robust Goal Programming in Agile and Flexible Supply Chain, a Case Study: Automobile Industry. IEEE Access, 7, 71481–71492. https://doi.org/10.1109/access.2019.2915309
Hertenstein, P., Sutherland, D., & Anderson, J. (2015). Internationalization within networks: Exploring the relationship between inward and outward FDI in China’s auto components industry. Asia Pacific Journal of Management, 34(1), 69–96. https://doi.org/10.1007/s10490-015-9422-3
Hu, J.-W., &Creutzig, F. (2021). A systematic review on shared mobility in China. International Journal of Sustainable Transportation, 1–16. https://doi.org/10.1080/15568318.2021.1879974
Kim, H., & Jan, I. U. (2021). Consumption value factors as determinants of use intention and behavior of car-sharing services in the Republic of Korea. Innovation: The European Journal of Social Science Research, 1–19. https://doi.org/10.1080/13511610.2021.1890551
Lazaruk, S. (2020, February 27). Car2go will be car2gone, but other car-sharing services here to stay … and growing. Vancouver Sun. https://vancouversun.com/news/local-news/car2go-will-be-car2gone-but-other-car-sharing-services-here-to-stay-and-growing
Le Hong, Z., & Zimmerman, N. (2021). Air quality and greenhouse gas implications of autonomous vehicles in Vancouver, Canada. Transportation Research Part D: Transport and Environment, 90, 102676. https://doi.org/10.1016/j.trd.2020.102676
Lee, S. (2015). Exploring of utility factors that affect intention to use, satisfaction and loyalty in B2C/P2P car-sharing economy. Archives.kdischool.ac.kr. https://archives.kdischool.ac.kr/handle/11125/30576
McArthur, J. (2018). Comparative infrastructural modalities: Examining spatial strategies for Melbourne, Auckland and Vancouver. Environment and Planning C: Politics and Space, 36(5), 816–836. https://doi.org/10.1177/2399654418767428
Memon, I. A., Jamali, Q. B., Jamali, A. S., Abbasi, M. K., Jamali, N. A., & Jamali, Z. H. (2019). Defect reduction with the use of seven quality control tools for productivity improvement at an automobile company. Engineering, Technology & Applied Science Research, Strategic Management Assignment9(2), 4044-4047.
MoeinNamin, E. (2015, March 1). Demand Forecasting and Location Optimization of Recharging Stations for Electric Vehicles in Carsharing Industries. Spectrum.library.concordia.ca. https://spectrum.library.concordia.ca/id/eprint/979808/
Reddit.com. (2019). r/vancouver - New car sharing price chart - car2go vs Evo vs Modo. Reddit. https://www.reddit.com/r/vancouver/comments/d0yxff/
new_car_sharing_price_chart_car2go_vs_evo_vs_modo/

Saurabh, N., Rubia, C., Palanisamy, A., Koulouzis, S., Sefidanoski, M., Chakravorty, A., Zhao, Z., Karadimce, A., & Prodan, R. (2021). The ARTICONF Approach to Decentralized Car-Sharing. Blockchain: Research and Applications, 100013. https://doi.org/10.1016/j.bcra.2021.100013
Statista. (2022a). Canada - car sales by brand 2019. Statista. https://www.statista.com/statistics/451443/canadian-monthly-vehicle-sales-by-brand/
Statista. (2022b). Canada’s vehicle production 2017-2020. Statista. https://www.statista.com/statistics/204346/comparison-of-canada-vehicle-production/
Statista. (2022c). Worldwide number of vehicle sales - SEAT. Statista. https://www.statista.com/statistics/421104/worldwide-number-of-seat-vehicle-sales/
Swett, A. (2018). Understanding carsharing patterns for effective TDM policymaking : a study of municipalities in Metro Vancouver. Open.library.ubc.ca. https://open.library.ubc.ca/soa/cIRcle/collections/ubctheses/24/items/1.0365966
Te, Q., &Lianghua, C. (2019). Carsharing: mitigation strategy for transport-related carbon footprint. Mitigation and Adaptation Strategies for Global Change. https://doi.org/10.1007/s11027-019-09893-2

Tyagi, S., & Mahajan, V. (2021). What Determines Profitability in the Indian Automobile Industry? The Indian Economic Journal, Strategic Management Assignment001946622110635. https://doi.org/10.1177/00194662211063574

Yuce, C., Karpat, F., Yavuz, N., &Sendeniz, G. (2014). A Case Study: Designing for Sustainability and Reliability in an Automotive Seat Structure. Sustainability, 6(7), 4608–4631. https://doi.org/10.3390/su6074608
Yun, J. J. (2017). Figure 1. Michael Porter’s value chain [6]. ResearchGate. Strategic Management Assignmenthttps://www.researchgate.net/figure/Michael-Porters-value-chain-6_fig1_316889653