The Impact of External Forces on McDonald’s Salad Marketing Strategy Salad Introduction in Canada
Question
Task: What external factors impact McDonald’s Salad Marketing Strategy introduction of a new healthy salad in Canada?
Answer
McDonald’s Salad Marketing Strategy is attempting to add a new, healthful salad to its menu in Canada, but there are six outside factors that might greatly affect its attempts. First and foremost, the economic factor is crucial. The popularity and viability of a new menu item in Canada will depend on the state of the economy, particularly disposable income and customer purchasing habits (Roy & Duraipandian, 2021). To draw in customers, pricing policies and marketing initiatives must take into account current economic conditions.
The second external aspect is represented by social factors. Canadians' lifestyle choices and cultural preferences have a significant role in determining their eating habits. In order to customize the salad's characteristics to local preferences and health-conscious trends, McDonald’s Salad Marketing Strategy needs to perform extensive market research in order to understand consumer expectations.
The third external element that may have an effect on how McDonald’s Salad Marketing Strategy launches and markets their new salad is technological developments. Using technology to your advantage through digital marketing, smartphone applications, and online ordering may increase accessibility and draw in tech-savvy customers.
Forces of law and regulation make up the fourth component. McDonald’s Salad Marketing Strategy must abide by Canadian laws pertaining to food safety and labelling. Any violation of these guidelines may result in legal repercussions, which might harm the launch of the salad.
Political forces, the sixth external component, includes things like trade laws and governmental policies. In order to guarantee that the launch of its new salad goes smoothly and without unneeded complications, McDonald’s Salad Marketing Strategy needs to negotiate the political terrain.
The last aspect, environmental pressures, places a strong emphasis on business responsibility and sustainability. Concerns over how their dietary choices may affect the environment are growing among Canadians. McDonald’s Salad Marketing Strategy dedication to eco-friendly methods, such minimizing packaging waste and sourcing products ethically, can improve its reputation and help the salad succeed (Utama, et al., 2020).
The combination of legal, political, social, technological, economic, and environmental factors greatly affects McDonald’s Salad Marketing Strategy attempts to launch a nutritious salad in Canada. The project must be strategically aligned with these outside variables in order to succeed.
Bibliography
Roy, R., & Duraipandian, R. (2021). Analysis of Business External Factors that Impact the Growth of IT Entrepreneurship. Psychology and Education, 58(1), 5526-5532 retrieved from https://pdfs.semanticscholar.org/3eb1/270a319385e53b952ef999702706001b0a48.pdf.
Utama, A., Kumar, N., Wen, S., Kee, D., Er, T., Xin, T., et al. (2020). Factors influencing consumer behaviour: A case of McDonald’s Salad Marketing Strategy. Advances in Global Economics and Business Journal, 1(2), 55-64 retrieved from http://agebj.org/index.php/agebj/article/view/17/12.
