Strategic Change Management Assignment analysing Apples Inc. brand performance

Question

Task: Can Apple Inc. utilize Strategic Change Management Assignment research techniques to determine factors that influence their brands performance? Strategic Change Management Assignment

Answer

Introduction of the Chosen Organization
As per Strategic Change Management Assignment findings, Apple Inc. is a multinational company which is of American origin and is operating in the technology industry. The company mainly specialises in software, consumer electronics and online services (Apple Inc., 2022). Apple Inc. has its headquarters in the United States at California in Cupertino. In terms of the total annual revenue, Apple Inc. is considered as the largest company in the information technology industry. The company earned an annual revenue of 365.8 billion US dollars in the year 2021. Apple Inc. has also attained the second rank among the most valuable companies in the world. The company is the fourth largest company or vendor in terms of unit sales of personal computers. In mobile phone manufacturing, Apple Inc. is the second largest company in the world. Along with Amazon, Alphabet, Microsoft and Meta, Apple Inc. constitutes the Big Five information technology companies in America. The main products of Apple Inc. include iPhones, iPads, iPods, Air Pods, Apple watches, Apple TVs and Mackintosh. The company also offers services like Apple pay, Apple TV+, Apple Music, Apple News+, Apple Card, Apple Fitness+, Apple care and App Store (Apple Inc., 2022). The organisation, Apple Inc., has been bearing the flagship in the global technology industry for several years. However, as the market conditions change, to adapt to the changes the company needs to implement strategic change within the organisation.

Strategic Change Management Assignment Background
The business organisation must adapt to its changing external environment and cater to the needs of its internal environment. In order to maintain its competitive market position, Apple Inc. requires to meet the changing consumer demand. The industry in which Apple Inc. operates is driven by technology and innovation (Ellitan, 2020). In order to hold the brand position in future, the company must enhance its adaptability and improve its agility. The competitive business landscape expects Apple Inc. to develop innovative products, increase its diversification, be more agile and make its pricing competitive in the post pandemic market situation. The effective strategic change management requires identification of the factors which drive the change and successful transformation towards the change. Apple Inc. needs to encourage employee engagement for implementing the change at the organisational level. The preparedness of Apple Inc. to execute the change and the situation of the market needs to be considered while planning the change. As per the Strategic Change Management Assignment findings, change is a long process and can face resistance if the communication is ineffective or the employees are not adequately trained. Apple Inc. can reach its organisational goals which might seem beyond the reach of its poor structure through strategic change management (Podolny and Hansen, 2020). These changes further minimise the impact of other adverse changes implemented in the past. Apple Inc. needs to develop a well-structured strategic change for enhancing the overall organisational performance. The shift in organisational strategy would enable Apple Inc. to make its traditional seasonality smoother. It would provide the company with enhanced flexibility for changing its products within a short span of time of six months. This would facilitate better competition with other similar device makers or service providers.

Need for Change in the Organization
Factors that drive the need for a strategic change
Apple Inc. is operating in a global market within the technology industry. Company in order to hold its brand position and maintain its level of sales and revenue has to adopt certain strategies which will drive the company towards desired growth. As per Dzwigolet al (2019), strategic management refers to a systematic process which comprises the analysis, coordination and implementation of the decisions as well as the action plans for achieving a competitive advantage that will be sustainable. There are various factors identified on this Strategic Change Management Assignmentwhich create the need for strategic changes. These factors could include socio-cultural factors, competition, management functions, structural transformations, technology, laws, etc. (Merzlikina and Kozhanova, 2020). In the case of Apple Inc., the factor which drives the company towards strategic change is the Covid-19 pandemic, the rising competition from the competitors in the market and the change in consumer behaviour. During the Covid-19 pandemic, the purchase of gadgets, like consumer electronics, had reduced significantly. The people bought only necessities and avoided buying expensive, luxury items like Apple watches, TVs, iPhones, etc. This led to a drop in sales and revenue for Apple Inc. In order to cope with the losses and retain the market position in the post-pandemic period, Apple Inc. needs to implement strategic changes (Galli, 2018). Moreover, the products of Apple Inc. are highly-priced. The competitors of Apple Inc. in smartphones like Samsung or Xiaomi are offering similar phones at much cheaper rates which is making their products more desirable over the expensive iPhone. To bridge this gap, Apple Inc. needs to ensure competitive pricing for its products. The prices of the products should be affordable for the middle class as well as the elites so that the customer base could be expanded. The other factor identified on this Strategic Change Management Assignmentwhich is driving Apple Inc. towards strategic change is the change in consumer behaviour. Consumers after facing the Covid-19 pandemic situation have learned to change their outlook on life (Christidiset al, 2021). This has impacted consumer behaviour. Consumers are spending on their necessities like nutrition, health care, etc. and saving for emergency situations. The internal environmental analysis using SWOT will help Apple Inc. to understand which internal factors it needs to address in its strategic change management. The changes that the company plans to implement should be aligned with its microenvironment.

SWOT Analysis

Strengths
The strengths of Apple Inc. include the strong brand loyalty of the consumers, the effective advertising campaigns, the innovative services and commodities, etc. The forte of the company is that it always focuses on the needs of its consumers which makes the brand desirable. The advanced technology and elegant design of the products of Apple Inc. add to its strength (Coccia, 2018). While implementing any change, the company should try to enhance its strengths.

weaknesses
The weaknesses of Apple Inc. include the high prices for its products which restricts the customer base to cream, elite customers. One significant weakness of Apple Inc. observed on this Strategic Change Management Assignmentis that it introduces new products every year which makes the older products lose their relevance in the market. The infringement of patents also goes against Apple Inc. as a weakness of the company (Blair and Barratt, 2021). Through the changes that will be developed and the change management model that will be adopted, Apple Inc. needs to reduce the intensity of these weaknesses and gradually aim at eliminating them from their internal environment.

Opportunities
There is a market gap between the rival firms and Apple Inc. The latter can utilise this gap and capture a larger market share. The company has an adequate opportunity for improving its distribution system. Apple Inc. can further diversify and introduce new product lines to gain more customers. As the company already enjoys the brand loyalty of its customers, it can utilise this for bringing about better organisational growth. The changes should be designed to explore and exploit these opportunities.

Threats
One major threat to Apple Inc. is the duplication and imitation of the designs of the company by its competitors. The new entrants are giving tough competition to Apple Inc. as these new players are offering similar products at cheaper rates (Tashanovaet al, 2020). The increase in labour costs is another threat which is raising the cost of production of the company. The change implementation should reduce such threats to the company. Through the Strategic Change Management AssignmentPESTEL analysis, the company can address the external environmental factors which would affect the business of Apple Inc. These factors need to be included in strategic change management.

Political: The political factors like taxation policies of America impact the business of Apple Inc. The company is highly dependent on China for its low-cost manufacturing of products. The Covid-19 situation has changed the trade relations between China and other countries of the world (Trivedi, 2019). This has affected the business of Apple Inc. The company needs changes to find an alternative for Chinese manufacturing. Economic: The economic factors like the high labour cost in China in the post-pandemic situation, the trade restrictions, the change in consumer behaviour, etc. have affected the business of Apple Inc. The company needs strategic organisational change so that it can keep the prices of products low even when labour costs are high (Çitilci and Akbalk, 2020). This would encourage the consumers to purchase the products of Apple Inc. Social: In the Covid-19 or post-pandemic situation, it is difficult to target any segment of the market. Consumers are spending less on luxury goods (Greg, 2020). The priorities of consumers have changed which is affecting the sales of the high-priced luxury products of Apple Inc. The strategic orientation of the business has to be altered by the company to gain more customers and increase sales.

Technological: Technology is changing and upgrading with time. Thus, Apple Inc. needs to update its technological capabilities to sustain itself in the competitive market. Advanced technology needs to be incorporated into organisational operations and production. As per Strategic Change Management Assignment findings, the company has to implement changes to enhance its e-commerce and improve its online distribution (Van De Vliert, 2021).

Environmental: The Company needs to implement changes which will help in reducing the carbon footprints generated through organisational production or other operations.
Legal: Apple Inc. needs to adopt changes which will adhere to the legal system of the nations where the company is operating. It needs to comply and abide by the trade laws, taxation policies, environmental laws, etc.

Critically evaluate the resource implications for not responding to these changes
The stance, superiority, ability to outperform the competition, and constant relevant innovation of an organisation may encourage it to reject strategic recommendations. A lack of focus may result if the company is governed by a number of different individuals or organisations.

A few companies should not be changed. Focusing on a single task at a time helps them retain customers. However, this is not adequate in many firms.
Resource implication for not responding to change- Apple Inc
COVID-19 Pandemic: The revenue distribution of Apple Inc. was impacted by COVID-19 but in a good manner. As a result of store expansions and supply chain issues, the fiscal year of Apple Inc. in 2020 was a record-breaker (Apple Inc., 2022).

Investors may be tempted to ignore all other products in favour of only the iPhone. Last year, Apple Inc. sold $9.03 billion worth of MacBooks in the third period of each year, which was a record. During the first quarter of 2013, iPad sales grew by 31% for the third consecutive quarter. Apple Inc. had just revealed iPad sales of $7.4 billion for the third quarter, a rise of $1 billion over the same period a year ago (Tougeronet al., 2021).

It is clear that institutional investors are not afraid of the stock of Apple Inc. COVID-19 is clearly having a positive impact on Apple Inc. It is a trend that is likely to continue for some time.

Competitive advantage over the competitors
Along with its revolutionary hardware, software, and service offerings, Apple Inc. aims to provide the greatest possible customer experiences. The smart marketing strategy of the company and cutting-edge practices have made it successful.

Brand Value
Brand equity is one of the factors identified on this Strategic Change Management Assignmentbehind the competitive advantage of the company. The goods and services of Apple Inc. are regarded as being of the highest quality. For many years, it has maintained a high level of customer trust. When compared to its competition, Apple Inc products always seem to be ahead of the trend. Consumers are eagerly anticipating and prepared to pay a higher price for the newest products of the company and services (Clemons, 2019). With a market valuation of over $200 billion, Apple Inc has become the largest technology company in the world. It was the ability of the company to exceed expectations of customers that sparked a love affair with the brand.

Premium and a wide variety of products
Apple Inc has grown and it has developed a loyal following as a result of its constant release of cutting-edge products. Products include everything from MacBooks to Apple Watches to the newest models of iPhones, iPads, and iPods. The iPhone, the most popular product of Apple Inc, is a major source of revenue for the corporation. The MacBook is also a significant source of the market value and income of Apple Inc. In addition to the iPhone operating system (iOS), OS X, watchOS, iCloud, and Apple Pay are all part of the offerings of the company. The rapid expansion of Apple Inc has been fuelled in large part by the high quality of its goods.

Innovation
Technology has become a powerful force in the society of today. Technology demands need a large investment in research and development by corporations. For decades, Apple Inc has been largely considered to be a company that is continuously pushing the technological envelope. Just some of the creative products that have already come out of it include macOS, iOS, MacBook pros, iPhones, iPods, and iTunes. The Strategic Change Management Assignment findings show, that for the first time since 2003, Apple Inc has increased its R&D expenditures. In the third quarter of the fiscal year 2019, Apple Inc invested $4.2 billion in research and development. Apple Inc, on the other hand, is making a record-breaking investment in R&D. During the quarter, Apple Inc spent $4.2 billion on R&D, accounting for 7.9 percent of its total sales. In the previous three years, R&D investment has increased by even more than $4 billion. The financial success and growth of the company have been a result of this strategy (Tintara and Respati, 2020).

Relationships with customers
In present world, having a strong connection with their customers may be quite beneficial. Every business strives to retain and grow its current consumer base. As a rule, Apple Inc prioritises the whole user experience above just transactional goals. Regardless of whether the feedback is positive or negative, the Apple Inc Support team is eager to hear from their customers. In addition to making everyone feel valued, they thank those who support them and quickly handle any issues.

Premium Pricing
Amidst concerns that the high-priced products of Apple Inc may hurt sales and the whole market, this approach has been a boon. It has built a name for itself as a luxury brand that does not skimp on either quality or innovation. By keeping its prices high, Apple Inc has been able to separate itself from its competitors (Zhao and Zhang, 2022). Affluent individuals and those with a lot of buying power have taken notice of its influence and appeal.

An understanding of customer behaviour
The way Apple Inc communicates with its customers fosters consumer trust, confidence, and a shared set of values that encourages them to buy products from the firm. Actions that a firm does to implement its principles are known as the how. This has implications for everything from services and goods to culture and marketing strategies as well as the people involved.

Consumers have a strong belief that they are getting a high-quality product because of the marketing communication tactics of Apple Inc. With the help of common values and excellent customer experiences, Apple Inc can build a lasting impression on customers (Misra and Kanda, 2019).
Furthermore, the accompanying physical world, which covers items like peer groups and real and virtual stores nationwide, has a significant impact on the success of Apple Inc. The goal and ideals of Apple Inc, as well as the retail environment and word-of-mouth, all have a significant impact on consumer purchasing decisions.

1. Two Change Management Models
Once a company realises it has to undergo a transformation, it must choose the best strategy for bringing about that change. Effective change management is made possible via the use of models that provide specific instructions for companies to follow. Here, you will find a proven approach to managing change, developed by industry experts and tested in real-world settings.

1. Lewin'sChange management model
The Lewin's model is a change management strategy developed by Kurt Lewin in the 1950s. The three phases of change may be summarised as follows:
Unfreeze: Unfreezing is a necessary initial step. Examine present conditions and decide what must be changed in order for the desired result to occur. Make the case to staff and convey what to anticipate so that everyone affected is prepared in this phase.

Change: This is the point at which the changes go into effect. Put into practice what you have learned and communicated to all those involved in the transformation process (Shokouhyaret al., 2021). Refreeze: If organisations want to prevent reverting to previous habits, devise a plan to keep an eye on their progress. Make sure that the new procedures are working and that the organisation have met their objectives by reviewing them.

Figure: Lewin'sChange Management Model
(Source: Galli, 2018)

2. ADKAR change management model
Jeff Hiatt, the brains behind Prosci, created the ADKAR model, which outlines five key objectives for every change management effort.

Awareness: Everybody in their company should be aware of the need for change.
Desire: Make an argument so that everyone on the team is on board with the change. Knowledge: Give everyone the knowledge they need to do their role in the transformation process (Galli, 2018). Ability: All personnel must have the ability to carry out their responsibilities to the best of their abilities. Reinforcement: After the change is implemented, be sure to continue working with workers and stakeholders to ensure they are aware of the new way of doing things.

Figure: ADKAR Change Management Model
(Source: Galli, 2018)

Evaluate the relevance of these models in the chosen organization
The goods and services of Apple Inc must be regularly updated to meet the ever-changing requirements of the market in order for the company to remain competitive. The effortless and full-fledged management change is the sole explanation for this. Apple Inc considers change management as a necessary response to the shifting marketing landscape and the demands of the intended audience. When it comes to changing the work of a person, group, team, department, or even the whole firm, change management is the systematic and well-balanced method. As a consequence, the purpose of Apple Inc with change management is to both accommodate and stimulate environmental changes. There are not many examples of this identified during the Strategic Change Management Assignment, but a closer look at the activities of the company should provide several.

Change management model of Lewin
From the vantage point of the change scales, one is able to conduct an analysis of the components of the internal change management procedures of the company that are carried out. Separate management plans are developed and implemented for each of the four layers of change management—strategic, technical, structural, and people. In order to make room for the launch of a new product, technical advances must be implemented inside the company and new manufacturing capacities must be established. This type of movement could be seen when the company joined the media business and started distributing iPods to the target audience. The CEO of the corporation oversaw the technological transformations that were carried out across the organisation, which included not only the technical support team but also the departments of finance, design, promotional and marketing activities as well. As a leader, Steve Jobs was responsible for instigating the necessary modifications that were necessary to develop a malleable management strategy that is capable of being modified in line with the market situation. Therefore, the underlying significance of the adjustments that were implemented is not explained by the need to advertise a new product; rather, it is explained by the necessity to ready the firm for the continued competition from the target audience. In addition, in order to reposition the firm as a whole, Apple Inc needed to make certain strategic adjustments, since the corporation had previously been identified with the production of computers and the creation of software. As a result, the new image of the corporation needs a clear relationship with media creation and the potential to contact a larger target audience in order to overcome the limitations of solely appealing to Apple Inc fans. In general, The approach of Apple Inc to change management was an original one; yet, it was carried out in compliance with all of the change management standards.

ADKAR change management model
Managing organisational change calls for both innovative marketing and in-depth knowledge of leadership styles and team dynamics on the part of those in charge of implementing the changes. Managing the training of people is an important part of any transformation project change Management plan since it helps to align objectives, engage, integrate, and integrate individuals across teams (Ali et al., 2021). As per Strategic Change Management Assignment investigations, there are a number of criteria that may be used in this process, including the level of commitment of the leader, how well he or she communicates, and how urgently people feel a change is needed. Only Jobs was able to revive the fortunes of Apple Inc after years of decline, therefore his leadership style is often recognised as one of the most dedicated.

Current Changes with reference to a comparison of change management models
There is a direct correlation between the present changes in the firm and the development and marketing efforts of new product lines. As a result, Apple Inc is promoting and attempting to increase sales of the iPad, as well as the arrival of the iPhone 4G. To achieve these objectives, change management is not enough. In light of this, it is important to point out that the two most important parts of organisational change are education and communication.

Effective communication strategy
The job may be considered one of the first bosses who grasped the entire significance of efficient communication. As a result, communication between divisions is essential. Management must be able to contact each other quickly and reliably in order to answer any queries they may have about implementing new projects and products (Apple Inc. 2022). An effective feedback mechanism must also be in place for both the CEO and his or her department managers. So, at any point in the development of the company, it can quickly identify and address any potential issues caused by structural changes.

The company places a high value on employee development and advancement. It is essential that the change management process be handled by a team of experts who can adapt to any performance structure.

Analysis
The execution of the change management concepts of Apple Inc is where the actual innovation resides, not the concepts themselves. The ability of an organisation to successfully manage change is directly related to the quality of its workforce. There are plenty of experts and creative thinkers working here, so productivity is not suffering. It is important to differentiate the three stages of transformation because of their distinct natures (Adel et al., 2021).

Creation
To retain the reputation of the company as an innovator, this period requires a lot of innovative thinking and new methods. More fundamental changes in management structures can only be made at this stage. Because the ineffectiveness of decision-making is typically a component of new product creation, change management is necessary to break up thought stagnation.

Accelerating
The organisation begins making changes after developing a change strategy and defining the major purposes of change management. The adaptable management structure of the company enables rapid implementation of changes (Clemons, 2019). The simultaneous change in all departments engaged in the alterations is the primary premise that underlies this acceleration.

Sustaining
In general, the change management of Apple Inc is not reliant on this because the company makes multiple changes and does not require the maintenance expenditures of the freshly appointed structure, only if it is absolutely required may change be made in any department. Another way of putting it is that divisional leaders are responsible for both the effective implementation of change and the continued success of the previously implemented change (Clemons, 2019). There will be resistance whenever an organisation tries to force new ideas on its members. Open, early, and complete communication are critical components of participation and engagement. Seminars may be very useful for formulating new concepts, plans, policies, processes, and systems.

2. Strategic Change Management Assignment Strategy
According to Apple Inc, the inventive process is made less unpredictable by ensuring that executives who have strategic control over initiatives are able and motivated to do so. When Apple Inc invests in productive capacities, the process continues until the revolutionary items are released to the public.

Role of stakeholders and Impact on them

Figure: Stakeholder Analysis
Source: Created by the leaner

The concept of Resistance to change:
Antibodies in an immune system of organisations that is to blame, according to some. Systems are put in place to ensure that there is little room for error and that leaders favour stability over change. In the event that someone attempts to do anything otherwise, these technologies will immediately target and eliminate them. Misleading in the extreme, this idea should be avoided at all costs. Corporations do not have an immune system of their own. When it comes to change, the majority of top executives consider themselves the driving force behind it. As a general rule used on this Strategic Change Management Assignment research, people are eager about change, but they are wary about specific changes.

Resistance to change in Apple Inc
Top-downManagement style:<
After departure, Sculley instituted a system of centralised management, under which 15 managers would report directly to him for all business decisions.
Much of the authority and power for decision-making (such as firm processes, rigorous control of costs, overhead, etc.) seems to be in the hands of management. In his role as CEO, lied to Sculley (Coleman, 2021).

Inconsistent tactics
Both of them had employees at Apple Inc bewildered by their methods. When it came to putting Apple Inc on a more solid foundation, Jobs and Sculley had different ideas. In contrast to Sculley, Jobs wanted the initial goal of how fast can we develop them to continue - Sculley was sandwiched between two job roles as vice president and chairman of the board (Tyagi and Aswathy, 2021).

Incongruous goals
A top management team that is woefully underprepared. Disputes between Jobs and Scully revealed that Jobs had a blind spot on the other side of the business. Sculley had to ask Jobs to stand down as vice president because of their differing views on the strategy of Apple Inc and the reality that Jobs was both above and below Sculley in terms of organisational structure (Tyagi and Aswathy, 2021).

Inadequate vertical communication
As per the Strategic Change Management Assignment case findings, conflicts arose between Jobs and Sculley when they were both CEOs of Apple Inc. No proof exists that Sculley (or the management team) spoke with lower-level workers to include them in making the transition a success throughout the process. There seems to be no feedback or assessment of reactions of the workers to new procedures/organizational processes and structures.

Horizontal communication is lacking.
Apple Inc could not communicate because of the changed structure. Apple Inc lacked horizontal coordination despite hatred for the Apple Inc II industry and the concentration of the company on the Mac (Sun et al., 2019). While Apple Inc employees were "segregated" from yearly meetings, it suggests the Job department received more attention and resources. Some may perceive a more business atmosphere due to disparities in treatment. Apple Inc lost key staff.

Strategies to overcome resistance to change
New strategic needs in the electronics sector as well as a shift in global technology have prompted the recent shifts of Apple Inc.

Improved communication: In order to compete in the global marketplace, businesses must be able to produce goods at competitive prices that are tailored to the needs of the target market and available around the clock to fulfil those expectations (Stylianou, 2019).

Cultural management: The organisational culture of the company is based on the idea that organisations are pliable and, as a result, should be open to making structural, organisational, and product alterations as necessary.

Innovation: It is the obligation of the management to educate personnel about new changes in technical and operational aspects of a newly created product. Management, for example, was actively engaged in employee training, coaching, and mentoring when the decision was taken to produce iPhones (Choi et al., 2021).

Approach to Change Management
Organizational leaders emphasise the need of including employees in all phases of change, from planning to monitoring and control, as part of the rapid/continuous approach to change management of the company.
Universal adoption of innovation is ensured through facilitating communication between workers and management, who are both seen as change implementers and change agents. Change aversion among workers and certain management has not been alleviated by the organised operating procedures of the company (Yuliantoet al., 2019).

Moving Away from Differentiating Values and Towards Shared Values
Unique things stir the emotions of the people. First product after returning to Apple Inc was the iMac. The "Think Different" marketing effort was aimed to appeal to the ardent fan base of Apple Inc.
Apple Inc would not be the most valuable company if Steve Jobs had depended just on the distinction. The high quality and creative features of the company attracted new clientele. The firm must establish common ground before making any progress (Idrees et al., 2021).

Conclusions and Recommendations
To decide whether an organisational change is necessary, provide a detailed guideline/analysis. On the other hand, when it comes to the case of Apple Inc., the situation is rather different. In terms of structural transformations and renewals of organisational processes and procedures, the firms have experienced various significant modifications. Before making any adjustments, it is important to evaluate if they are really essential. Despite this, the first two remaining factors are there. When Jobs departed the firm in the early 1980s, extensive structural adjustments seemed to be necessary due to rising external and internal pressures. When it comes to the choice of Sculley to reorganise the corporation again in 1987, the outcomes were both satisfying and disappointing. The variables that influence the outcome change may be warranted in light of recent gains in profits and stock prices, therefore this choice must be carefully studied. The large-scale reorganisation was no longer the most efficient and effective method of boosting production even more. As a consequence, it is vital that management define the criteria for diagnosing and interpreting issues appropriately in order to assess their criticality.

According to anStrategic Change Management Assignment analysis of the recent shifts of Apple Inc, the company has been right in recognising who is to blame and what has to change, as well as what actions are necessary. The implementation and assessment phases of the change process are included in the process of change; however, it seems that Apple Inc has repeatedly fallen short in this regard. Here are some ideas for Sculley to keep in mind in order to achieve his goals. an improved and more effective change management plan A thorough implementation strategy should be drawn up, outlining precisely how the different aspects of the change will be carried out.

Enabling structures must take pay schemes, recruiting strategies, and technology into account. As a result of the Strategic Change Management Assignment, Sculley should think about how to deal with any opposition he could get from his co-workers or management how people reacted to the changes in the case of Apple Inc, the following strategies for dealing with change resistance may be useful:

Communication: Sculley has to explain the rationale for the move and win the confidence of his staff. There were several factors that contributed to the decline of Apple Inc in market share. Employees that get feedback are more likely to be open to change. Get the whole picture and clear up any confusion. One-on-one chats, memoranda, and group presentations may all be used to achieve this goal.

Contribution: CEO of Apple Inc. Steve Wozniak, Mike Markkula, and/or Apple Inc co-founder and CEO Steve Jobs may be involved at the beginning of the project if Sculley so chooses. They utilise their knowledge to make helpful contributions with the aim of securing their commitment and thereby improving the quality of the change choice.

Initiatives: There are a variety of initiatives that Sculley (as well as other middle-level management who can help ease the transition) may implement. When the dread and anxiety of workers are elevated in response to fluctuations in procedures, culture, and architecture, decreasing reluctance is especially crucial. Support: Additionally, encouraging open forums for debate and criticism might be used. In return for a decrease in opposition, the method of negotiation calls for the exchange of something of value. The opposition may be focused on, for example, a few influential people, such as Steve Jobs in the case of Apple Inc, may negotiate a special incentive package.

Implementation: In the implementation phase, Apple Inc should emphasise the need for effective communication skills Emotional fortitude and candour while dealing with workers (and maybe other impacted parties). A plan for monitoring outcomes and feedback is needed to ensure that the performance of the project will be assessed according to the appropriate criteria or benchmarks. Review: In the long term, particularly as a gauge for evaluating the success of the transformation strategy. One option for non-financial Strategic Change Management Assignmentis for Apple Inc to set deadlines for the review of the transformation programme on a regular basis. The Strategic Change Management Assignmentplan should be updated in such a way that it is subject to regular evaluation and the results of such reviews are reflected back into the planning process.

References
Adel, A.F.S., Omar, A. and Abdulammeer, H.D., 2021. EMPLOYEES’PERFORMANCE ON Apple Inc COMPANY. PalArch's Journal of Archaeology of Egypt/Egyptology, 18(4), pp.1405-1413.
Ali, M.A., Zafar, U., Mahmood, A. and Nazim, M., 2021. The power of ADKAR change model in innovative technology acceptance under the moderating effect of culture and open innovation. LogForum, Strategic Change Management Assignment17(4).
Apple Inc, M.W., 2022. CRITICAL ANALYSIS AND THE COVID 19 CRISIS: AN INTERVIEW WITH MICHAEL W. Apple Inc. Critical Pedagogy and the Covid-19 Pandemic: Keeping Communities Together in Times of Crisis, p.53. Apple Inc., 2022. Overview. Available at https://www.apple.com/in/business/. [Accessed on 13 June, 2022] Blair, G. and Barratt, S., 2021. Strategic Choices for the Post Pandemic Playbook. The Journal of Innovative Research In Social Sciences & Humanities, 4(3), pp.15-20.

Blanco-Mesa, F., Gil-Lafuente, A.M. and Merigo, J.M., 2018. Dynamics of stakeholder relations with multi-person aggregation. Kybernetes.
Ceil, C., 2018. Corporate Social Responsibility at Apple Inc. Available at SSRN 3520429.
Choi, T.Y., Narayanan, S., Novak, D., Olhager, J., Sheu, J.B. and Wiengarten, F., 2021. Managing extended supply chains. Journal of Business Logistics, 42(2), pp.200-206.
Christidis, P., Christodoulou, A., Navajas-Cawood, E. and Ciuffo, B., 2021. The post-pandemic recovery of transport activity: Emerging mobility patterns and repercussions on future evolution. Sustainability, 13(11), p.6359. Clemons, E.K., 2019. Resources, platforms, and sustainable competitive advantage: How to win and keep on winning. In New patterns of power and profit (pp. 93-104). Palgrave Macmillan, Cham.Strategic Change Management Assignment Coccia, M., 2018. Disruptive firms and industrial change. Journal of Economic and Social Thought, 4(4), pp.437-450. Coleman, P.T., 2021. 4. Think Different—Change Your Theory of Change. In The Way Out (pp. 63-80). Columbia University Press.

Dzwigol, H., Shcherbak, S., Semikina, M., Vinichenko, O. and Vasiuta, V., 2019. Formation of strategic change management system at an enterprise. Academy of Strategic Management Journal, 18, pp.1-8. Ellitan, L., 2020. Competing in the Era of Industrial Revolution 4.0 and Society 5.0. JournalMaksipreneur: Manajemen, Koperasi, dan Entrepreneurship,Strategic Change Management Assignment 10(1), pp.1-12. Galli, B.J., 2018. Change management models: A comparative analysis and concerns. IEEE Engineering Management Review, 46(3), pp.124-132.

Galli, B.J., 2018. Change management models: A comparative analysis and concerns. IEEE Engineering Management Review, 46(3), pp.124-132. Greg, R., 2020. Strategic Review on Apple Inc Marketing in the United States of America. Journal of Marketing and Communication, 3(2), pp.47-61.
Idrees, S.M., Nowostawski, M. and Jameel, R., 2021. Blockchain-based digital contact tracing apps for COVID-19 pandemic management: Issues, challenges, solutions, and future directions. JMIR medical informatics, 9(2), p.e25245. Kotler, P., Keller, K., Brady, M., Goodman, M. and Hansen, T., 2019. Marketing Management: 4th European Edition. Pearson UK.
Merzlikina, G.S. and Kozhanova, T.E., 2020, April. Strategic Change in the Enterprise: Foresight and Management. In IOP Conference Series: Earth and Environmental Science (Vol. 459, No. 6, p. 062059). IOP Publishing.
Misra, S.K. and Kanda, J., 2019. The Impact of Advertisements on Consumer Behaviour with Special Reference to Samsung and Apple Inc Mobile Phones. A J. of Composition Theory, 12(9), pp.394-405.
Podolny, J.M. and Hansen, M.T., 2020. How Apple is organized for innovation. Harvard Business Review, 98(6), pp.86-95. Shams, S.R., Belyaeva, Z. and Nair, S.R., 2019. Stakeholder Engagement for Sustainable Entrepreneurial Marketing: Theoretical Synchronization and Empirical Insights. In Stakeholder Engagement and Sustainability (pp. 49-61). Routledge.
Shokouhyar, S., Dehkhodaei, A. and Amiri, B., 2021. A mixed-method approach for modelling customer-centric mobile phone reverse logistics: application of social media data. Journal of Modelling in Management.Strategic Change Management Assignment
Spivakovskyy, S., Spivakovska, T., Kanishchenko, O. and Elalfy, S., 2018. Marketing strategies of companies in the internationalization process. Journal of Advanced Research in Law and Economics, 9(6 (36)), pp.2155-2162. Stylianou, K., 2019. Apple Inc v Pepper: the unintended fallout in Europe. Journal of Antitrust Enforcement, 7(3), pp.457-465.
Sun, Y., Kong, L., Khan, H.A. and Pecht, M.G., 2019. Li-ion battery reliability–a case study of the Apple Inc iphone®. IEEE Access, 7, pp.71131-71141.
Tashanova, D., Sekerbay, A., Chen, D., Luo, Y., Zhao, S. and Zhang, T., 2020. Investment opportunities and strategies in an era of coronavirus pandemic. Available at SSRN 3567445. Teletype. 2020., “Apple Inc Stakeholder Analysis” available at https://teletype.in/@infocom/g0p2oP-gu [accessed on 14 June 2022]

Tintara, I.D.G.W. and Respati, N.N., 2020. The Effect of Product Differentiation, Service Differentiation, and Image Differentiation on Competitive Advantage. Am. J. Humanit. Soc. Sci. Res, 4, pp.316-321.
Torrelles, E.A.F., 2022. Considerations Regarding the Strategic Mission-Stockholders; Equity Relationship, Cash Flows, and their Effects on Stakeholder Remuneration. Global Journal of Management And Business Research.
Tougeron, K. and Hance, T., 2021. Impact of the COVID-19 pandemic on Apple Inc orchards in Europe. Agricultural Systems,Strategic Change Management Assignment 190, p.103097.
Trivedi, S., 2019. A Study on Development of Personal and Management Skills in Apple Inc. International Journal of Human Resource Development and Management, 9(1), pp.1-9.
Tyagi, A.K. and Aswathy, S.U., 2021. Autonomous Intelligent Vehicles (AIV): Research statements, open issues, challenges and road for future. International Journal of Intelligent Networks, 2, pp.83-102. Van De Vliert, D., 2021. Apple iPhone: A Market Case Study. MacEwan University Student eJournal, 5(1). Yulianto, T., Pramudya, I. and SLAMET, ., 2019. Effects of the 21st century learning model and problem-based models on higher order thinking skill. International Journal of Educational Research Review, 4, pp.749-755. Zhao, Y. and Zhang, Z., 2022, April. Strategy Analysis of the COVID-19’s Influence on Apple Inc. In 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022) (pp. 9-13). Atlantis Press.Strategic Change Management Assignment
Çitilci, T. and Akbalk, M., 2020. The Importance of PESTEL Analysis for Environmental Scanning Process. In Handbook of Research on Decision-Making Techniques in Financial Marketing (pp. 336-357). IGI Global.Strategic Change Management Assignment