Strategic Business Strategy assignment Plan for Canterbury Renovations

Question

Task: How does Canterbury Renovations plan to leverage its strengths and address its weaknesses to achieve Business Strategy assignment growth and competitive advantage in the cabinet manufacturing industry?

Answer

Mission statement

Business Strategy assignment success depends on many aspects before and during the Business Strategy assignment operations as well developing effective Strategic Plans that address future development plan and expansions. Selecting the right Business Strategy assignment is, therefore, the first and most important requirement any entrepreneur must overcome, as this ensures the Business Strategy assignmentes success and long-term operation and growth. Canterbury Renovations specializes in the design and manufacture of cabinets which are a basic requiring in both the commercial premises and homestead (Talbot, 2003). Cabinets are a basic requirement for any building as they are used for storage and safe keeping of items making them an item which remains in high demand on the market. Canterbury Renovations

Market Overview: PEST analysis

Cabinets are a basic requirement for every building thus making them an item which remains in high demand among office, commercial building, factories, and homeowners. With practically every person requiring having a cabinet to place their items under lock and key, the demand for cabinets will always remain high (Griffin, 2010, p. 127). Canterbury Renovations currently specialized in the design and production of domestic premises cabinets made from metal and wood but has the scope to expand in many industries which also demand cabinet production. Practically every home and Business Strategy assignment requires cabinets thus opening up a huge opportunity to expand.

SWOT Analysis

Strategies

Canterbury Renovations currently specializes in the manufacture of cabinets which is an industry which offers huge demand but also has the opportunity to expand and undertake other building renovation works (Usigbe, 2015). Cabinets allow for design and production to be made at a different location thus allowing the Business Strategy assignment to maintain its manufacturing unit outside the city and cut on rental costs as well as secure larger spaces. This helps the Business Strategy assignment remain competitive and deliver high-quality cabinets to its customers at low cost.

Target Market and Positioning

Currently, Canterbury Renovations specialized in manufacturing and renovating domestic and residential building cabinets mainly made of wood. The Business Strategy assignment also has an opportunity to expand its operation in the same area by targeting Business Strategy assignmentes and industries which also require cabinets and shelving for safe keep and storage of paper work and supplies. In addition to this, the Business Strategy assignment can also target schools which also offer a high demand for locker cabinets for its students to store their supplies safely (Treacy & Wiersema, 2007).

Product and Pricing Strategy

Canterbury Renovations strategy is to offer high-quality products to its customers at low cost. Being a small Business Strategy assignment they must focus on delivering high quality and low prices so as to win consumer confidence. Profit margins have been compensated by locating Business Strategy assignment workshops on city suburbs which allow for rental cost reduction (Schindler & Schindler, 2011). Agents visit the customer’s premises, take all measurement and manufacture the cabinets off site before transporting them back to the customer and installing them as required.

Distribution and Promotional Strategy

Being a small Business Strategy assignment and only recently having been started up Canterbury Renovations relies heavily on the social media to market and promote the brand. This allows the Business Strategy assignment target consumers from their own city and allows them to build a positive relationship with satisfied customers who further recommend the brand (Ferrell & Hartline, 2012, p. 149). As the Business Strategy assignment develops a positive image the website shall be set up. Distribution f finished product and supplies are done using their own delivery van which also has the Business Strategy assignment name and logo with contact information thus allowing Canterbury Renovations to also advertise their presence while traveling and working.

Conclusion

Being a small Business Strategy assignment Canterbury Renovations must focus on keeping their costs low but at the same time, the Business Strategy assignment must also consider expanding their operation and addressing competitor issues. Labour needs are another major concern which needs addressing as the Business Strategy assignment must develop a close relationship with skilled labour to ensure long-term relationships and reduce employee turnover. This will help stabilize the Business Strategy assignmentes operate and allow for steady expansions and growth. Being a product required by all homesteads and Business Strategy assignmentes Canterbury Renovations has the potential to register aggressive expansion both in the domestic and international market in the future.

Bibliography

Ferrell, O., & Hartline, M. (2012). Marketing Strategy. Mason: Cengage Learning.

Griffin, D. (2010). Business Strategy assignment with a Purpose: Starting, Building, Managing and Protecting Your New Business Strategy assignment. Denver: Easy Brain Labs Inc.

Schindler, R., & Schindler, R. (2011). Pricing Strategies: A Marketing Approach. London: SAGE.

Talbot, M. (2003). Make Your Mission Statement Work: Identify Your Organisation's Values and Live Them Every Day. Oxford: How To Books Ltd.

Treacy, M., & Wiersema, F. (2007). The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. Cambridge: Hachette UK.

Usigbe, C. (2015). Business Strategy assignment Strategies in Times of Crisis. Xlibris Corporation.