Splat’s Market Expansion Dilemma: Balancing Splat international expansion Growth and Product Development

Question

Task: What challenges does Splat face in balancing Splat international expansion market expansion with product development?

Answer

The Splat case study clearly demonstrates that Splat is a rapidly growing businesses which has used this success to venture into the Splat international expansion market and expand its products line. While this is the logical approach to consider for a growing company, it’s not a feasible plan as it involved both Splat international expansion and product range expansion which is likely to prove to be too much pressure on the organization (Casas, n.d.).

This is due to the organization needing to focus on Splat international expansion stability and growth as well as developing new products that meet Splat international expansion consumer tastes. This would result in Splat experiencing a serious market expansion dilemma where the brand was suddenly overburdened by the pressure to meet customer expectations and growth in Splat international expansion markets.

This chain reaction would also have a direct effect on the organization performance back in Russia and Europe, where the brand had registered success as the brand's management would turn its attention more towards in its Asian expansion which is facing complications.

Splat is therefore not pursuing a global niche strategy effectively as the brand is facing pressure managing both its Splat international expansion and customized products development to meets customer expectations. This has resulted in affecting the businesses performance and likely to result in Splat failing to successfully pursuit Splat international expansion over the long term perspective. This is due to the brand needing to handle too many issues related to Splat international expansion, competition and customer expectations which is over burdening the brands overall management (Casas, 2016).

Bibliography

Casas, T., 2016. SPLAT’S VENTURE DILEMMA (A): CONSOLIDATE OR BREAK OUT OF THE NICHES? Moscow: Case Center.

Casas, T., n.d. SPLAT’s Venture Dilemma (B): Moving the Battle Lines: Leap of Faith or Rebel with a Cause? IMD. Splat international expansion