SHRM Assignment: Case Analysis of Google& It’s TVCs

Question

Task: Refer to the case of Google and prepare a report on SHRM assignment answering the following questions:

1. Examine the forces that led to the growth of TVC’s. Debate on ethics of using TVC. It relates to the ethical aspects of managing people and how organisational strategies, including human resource management strategies raise some questions for both SHRM practitioners and employees.

2. Discuss on the roles and functions most appropriate for TVC work. Debate on how to respond to senators’ letter. It examines how to take an informed and critical view of different methods and criteria for evaluating SHRM policies and practices and their relevance to the organisation. It discusses various SHRM practices that are bound up with hard and soft aspects.

Answer

Introduction
Strategic Human Resource Management is an important resource that is present in the case of firms. The importance of SHRM has been incremental in the recent company environment as it can be gauged. It is often more important to indicate that SHRM takes into account relevant environment-based concerns which are present as well. This study will look into the case of Google and its TVCs. It seeks to understand the ethical basis for these and the need for reforming and restructuring the same. It looks into specific stakeholder management imperative to understand this.

Task 1
It can be understood that the prevalence of TVC' in the organization according to the study of Hall et al. (2020), is attributed to the concepts applicable to cost-cutting. It is important to understand that the main role and functionality of a TVC is to establish the foreground of operations in order for ensuring a distinctive approach that can be undertaken and ensured. It is determinative from the study of Jiang and Messersmith (2018), that the prevalence of TVCs at Google is because a greater potential of productivity is determined through the purview of the same. There is a need for guaranteeing a bigger pace of effect which can be brought around and connected with through the particular point of view which can be attempted in the improvement of a TVC.

It can be viewed that the study of Stephens et al. (2019), indicates that the increasing prevalence of TVCs indicates a need for specialized approaches that are imperative to be undertaken. It very well may be perceived that there is a huge rate and capability of significance which should be put looking into it for creating a specific effect which can be drawn out of particular working roads for the organization. In the case of TVCs, the Hollywood Model of working is what inspires the working to be undertaken in the way that it is. It is important to note that the Hollywood model is essentially a model which is based on the element of people coming together to form specialized teams for a certain job (Fahim, 2018).

It can be rendered through the scope of the current market and the rate of innovation that is being undertaken that the need for specialization is effectively high. Wu et al. (2019), in their study, define the prospect of specialization as an imperative to modern companies in accordance with generating an imminentprospect and potency of congruency that needs to be implemented and engaged within.The stakeholder matrix which is present defines the power vs. the interest which the stakeholders have in the context of a business effectively. In the determination of the scope of the same, it can be viewed that the TVC workers have to be considered as a major stakeholder in this case.

Thus, drawing from this the popularity of the Hollywood model needs to be developed and gauged through the purview of the industry. It can be viewed that for the case of the TVCs and the rights which are assorted to the same there is a significant need and potential of growth which is also defined through this prospect. Effectively it is important to note that a TVC vendor or team whatever is functional through the ranks of Google needs to be geared towards the development of the products ethically and responsibly. Under such circumstances, the company of Google must generate a larger context of faith in the Health and Safety of the workers.

Figure 1: Hollywood Model
(Source: As influenced by Wu et al.2019)

Even though TVC teams may be outsourced and they may not directly belong to the company payroll, Larson and DeChurch (2020), enumerates that there is a certain level of potential significance that is required to be focussed on the objective of creating an extensively larger level of capacity which needs to be undertaken. It is important to understand that through the scope of the TVC there is an additional requirement that needs to be brought around with regards to the generation of a significant rate of potential that can be generated. TV channels and teams when used need to be given equal or the same amount of weightage as is being given to the employees of a company to ensure that the rights of the same are held up.

In the case of Google and their reliance on the case of TVCs, it is an ethical imperative to view that social and corporate responsibility are intertwined factors in the scope of the same. The implications of the Hollywood model of work and the reliance of Google on TVCs to function and run successfully indicates that Google needs to be ethically responsible. As of the current situation and case study provided, it is imperative to view that TVCs are mistreated by the company. Thus, it can be drawn out that the company does not treat its TVCs in the most ethical manner (Greer, 2021). Several different moral codes of corruption were inherently discerned from the case of the same as it can be viewed that there is a larger rate of impact which can be generated through the scope of the same.

Figure 2: Power-Interest Matrix
(Source: As influenced by De Oliveira and Rabechini, 2019)

In the case of the company of Google, it can be viewed that the operative scope of focus and potential of involvement of the stakeholders is at large. De Oliveira and Rabechini (2019), indicate that the backend in the management of stakeholders of the company is important to be focussed on for ensuring a significant rate of potency which is generated. Thus according to the element of TVCs functioning, it is important to note that the overall pay structures need to be kept the same. Additionally, it is also important that Google maintain a distinction between in-house workers and TVC workers as well. However, the extra reliance on the TVCs makes it difficult for Google as a company to directly implement this project.

Drawing out from understanding the moral and ethical dilemma which surrounds the scope of TVCs it is iteratively viewed that TVCs need to essentially be to more than one-fourth of the company and its operations This is essential because the majority portion of TVCs is a major benefactor and stakeholder of the company (Kaufman, 2020). In the light of the sea, it's unethical for Google to keep such a large base of rotating workers and reinstate proper rights. It can be viewed through the theory of strategic HRM as set out by Alberti and Però (2018), conflicts in the workplace of in-house workers that are overpowered by contractors are high. This is due to the loss of a sense of belongingness.

Thus, it is important to understand that Google must use appropriate methodologies to sustain itself in terms of the overall market which is present. A core element of TVC appeal is that the company needs to generate a certain signal rate of goodwill with the TVC employees and manage them closely or stratify its employee code to keep the same workers loose. This will help the company of Google to set out a distinctive focus which it can establish in terms of the market and the worker who fall under its purview.The shot at remaining ethical for Google is drawn out through the means of this process effectively. The scope is drawn out iteratively in the case of the company.

Task 2
In the case of the TVC implementation into the company of Google, it can be viewed that several different considerations need to be dealt with. Essentially one of the most important factors of the recent environment is to consider the systems loops which are created. Operational functions may not be an active part of the case of HR; however, they still play one of the most major roles which represent a prevalent in the context of a company. It is imperative to note that there is a larger application that can be generated and ensured overall(Boon et al. 2018). It is important to notice that for the company of Google the usage of the TVC may have a productive implication on the case of cost-cutting effectively.

It is viewed from the functional aspect of the different systems which are present, that there is a large rate of implications that represent and effectively developed. Lumpkin and Bacq (2019), indicate that there is a greater potential of productive capacity that can be derived for engagement of the stakeholders in the prospect of business of Google. In consideration of the problems which are encountered through the scope of an organization, it can be understood that there are larger capacities that are generated for ensuring a significant potential that can be engaged within. It is important to understand that the conflict of workforces would result in feedback loops that are counterproductive effectively.

The work of Arnold and Wade (2017), indicates that system loops which loop unnecessarily are problematic for the case of an organization. It can be viewed that there is a larger implication which is saliently rough around in the case of the company of Google and the TVCs which the company contracts. It can be viewed that the USP of the company is distorted effectively. In recent events of the industry and the scope of the same, there is a need to understand that the company of Google has a scope that is distorted (Noe et al. 2017). It is imperative to note that from the case of the study there is an effective rate of potential which needs to be incorporated in order for ensuring that the company of Google is able to cut out the implications which are present in the case of its overall impacts which are drawn out.

Figure 3: System Loops
(Source: As influenced by Arnold and Wade, 2017)

System loops are generic loops that are effectively drawn out from the scope of a company. It can be viewed that negative reinforcement as mentioned in the image, determines that systems loops go down in their performance with negative reinforcement. In the case of the TVCs of Google, this is the primary element that needs to be noted in the case of understanding the overall impact of the same (Williams et al. 2017).

It is viewed that these system loops can often prove to be effective counterproductive in the case of the market which is present. Distortion has been noticed in the scope of the prospect of Google and its several functions as well. Chams and García-Blandón (2019), indicate that there is an imperative focus that needs to be put on the case of generating a larger level of impact in bringing back the efficacy that is to be developed. It is important to view that for the case of the company there is an imperative focus on generating coherence through stratification which is noticed effectively. This plays a major role in informing the business of effective policies which are present.

In the case of the letter which has been addressed by senators to the company of Google, it is imperative to note that there is a sign which is drawn and is requiredto be placed on the scope of the same. Witt (2019), indicates that political influence on the case of the businesses is imperative and it needs to be understood that this is closely linked to the overall impact and the overall impact of efficacy which must be incorporated and implemented. Comprehend that the extent of the organization of Google is characteristically practical inside the scope of attainability which should be set up in the extent of the equivalent.

Thus, it is important to understand that even the senators are important members of the case of the company and its functionality. Redži? (2018), incites that through the appeasement of stakeholders companies are able to increase their survivability. Thus, as a response to the demands which have been set out by the senators, it can be viewed that there is a need for Google to establish a proper channeled system of operations that would allow it to gain a greater edge in the market. One of the most important factors is the adherence to the overall legalities which are present and adhering to the basic standardized benefits which ended to be provided to the TVCs.

In Relevance to this, it can be viewed that the worker union systems are also powerful entities that are present. Additionally, trade unions are also important stakeholders to be kept in check and to resolve elements with them. The need for HRM in this situation is highly strategic in nature and it involves collaboration with multiple departments to ascertain the rate of cost-cutting and the methods which can be employed. Berber et al. (2018), indicates that the role of HRM has been extended to viewing the different possibilities which are present in the case of a business environment.

Advancement of general systems on account of a market tends to be found out that there is a bigger effect which can be brought around through the methods for successfully appropriating viability which can be guaranteed and produced. It's essential to comprehend that through the component of the organization there is a requirement for change that should be brought around. Drawing from the power-interest matrix as shown in Figure 1, it can be ascertained that the company of Google needs to be managing its employees through a close code of conduct which is present (Vershininaet al. 2020). There is a need for engaging in a larger rate of development for ensuring the scope of sustainability in the company

It is determined that Google CEO Sundar Pichai should change the policies in case of the TVC which are present. This is because it can be ascertained that a majority of the Google workers are democrats and they have an active interest in the same.In this manner, it tends to be seen that with expanding legislative guidelines working on it of Google there is a requirement for guaranteeing an elevated pace of viability which should be resolved and brought around adequately. This allows for a significant impact to be created and enacted through a finite scope and measure of possibilities that can be directly administered.

Thus, it is determinative from this that the company needs to make the necessary changes in its TVC policy actively. Allowance is created through this for engagement of larger impactful channels to sustain a sense of mobility in resource effectiveness to create productive outputs. It's important to be engaged within the scope of the market and also indicates a larger potential of efficacy which needs to be egested and incorporated. It will help the company of Google to ensure that SHRM is undertaken and it aligns to the scope of the external and internal environment agent of the company. This is the perspective of reducing internal and external conflicts and fixing the goodwill of the company overall.

Conclusion
Concluding from this aspect it can be determined that for the TVCs which need to be set out in the case of Google there is a larger implication that needs to be put on the case of the same. It is imperative to underline that a quintessential potential that is associated with the case of the same and needs to be drawn out and brought around effectively. It is important to comprehend that the use of TVCs by Google may not be ethical when underpinnings are drawn out in the case of estimating a greater involvement which needs to be determinatively ascertained. This allows for determination and works implementation of a higher element of productive capacity which is required to be ensured through the scope of Google at addressing their TVC issues.

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