Novel business proposition of Uber

Question

Task: Provide a novel business proposition of Uber Technologies and also provide a self-reflection on the knowledge and ideas gained from the research.

Answer

Introduction
The paper aims to present a constructive understanding on the role of sustainable technologies, which is imperative for the functioning of Uber Technologies. The novel business proposition will take into account the consumer desirability and feasibility, which is significant for the development of business. It is important to note that with the integration of the business units, the company will be able to acquire the best possible measures to achieve its goals and strategies. It should be taken into consideration, whichUber Technologies have been aiming to improve and work upon the validity of its services to its consumers. The selection of the entrepreneurial tools, will be significant to bring the various targeted changes within the operating systems of the company. Hence, it is importance to be able to comprehend the value of the literature, which is of primary importance to the customers. This will be instrumental for the progression of the research on novel business proposition.

Discussion
Novel Business Proposition Description

Table: Novel business proposition of Uber
(Source: Created by author)

Uber Technologies will be focusing on the creation of the novel business proposition by taking into account the problems that are faced by the customers. There are customers that have complained about the delay in services and the daunting competitive rivalry has had an impact on the development of the business (Teixeira&Piechota, 2019). Hence, it will work to provide convenience to the customers for bringing in viable changes within the business systems. Most of the cost of the company is tied up to the integration of the technological infrastructure. The driver management and customer management are kept in mind for the development of the business. Open innovation is managed by the company to bring in developmental changes within the area of business (Mims, 2018). It should be kept in mind the company has developed a novel business proposition of meeting the needs and consideration of his customers. It should be kept in mind that the role of the operational services arte imperative as it has laid down the rules and the application of customer tracking within the service industry. The price wars that are suffered by the company will be covered to bring in better developmental changes within the operations of its services.

There are various approaches that have been taken into consideration for bringing in development within the area of service. As Uber Technologies is not merely a taxi service provider, a number of consumers use its services. This is integral for bringing in development within the area of business (Payne Frow&Eggert, 2017). It also aims to bring in viable changes within it areby targeting conscious customers to partake of their services. This will be instrumental to bring in viable changes within the spectrum of its marketing and functions in a better manner. Hence, from the novel business proposition, it can be stated that it is important to understand that most of the tools and technologies are of vital importance for bringing in service delivery.

The supply chain development can help in bringing about a sense of competitive advantage for Uber by promoting the manner in which transportation and vehicle portability can take place. The supply chain associated with the company can be considered as ways of developing transparency between the customers and the organisation. As stated by Das (2017) the manner in which technology is implemented in the organisation and the supply chain associated can be considered as a way to develop competitive advantage for the company. The reason for this is that Uber can eliminate any of challenge that may exist in the minds of the customers in availing the services provided.

Consumer Desirability, financial and technical Feasibility
The customer desirability and technical feasibility under novel business proposition has been of major importance to the area of business operations. The multiple competitive advantages have been followed for bringing in vital changes within the area of business. The customer desirability that can be considered for the company needs to be based on the profitability. The assumptions made for this includes understanding the number of customers that Uber can gain by which it can maintain its profitability. At the same time, another assumption can be made about the economic condition of the place. It is seen in the novel business proposition of Uber that the company need to calculate its pricing in a manner that it provides cheap as well as comfortable rides than taxis. Uncertainties remain with the legal implication of the business and the trust of the customers. Decisions regarding providing the customers with the desired services need to be based on the trustworthiness of the customers on the company.

The data driving decision has been central as it would provide a better competitive advantage for the functioning of the services in a better manner. From the overall novel business proposition, it is important to be aware of the various needs of the business and cater to its developmental process. In order for the company to achieve long-term sustainability, it is of importance to build on better approaches that would be instrumental for Uber. The solution that has been taken into consideration for bringing in growth within the area of business is the role of long term sustainability, which is of perennial importance to the area of business. Hence, these have been taken into consideration for bringing in growth within the area of business. The customers are prone to make use of stylish services, which have an impact on the growth, and development of their business services. It is important to be able to target the sweet spot of innovation to bring in subjective understanding to the needs of the business.

The issues addressed through the novel business proposition, which might arise in the future, will be addressed through the integration of better data driven technologies. This will be instrumental or bringing in changes that are instrumental for meeting the business objectives of the company. It should be noted that there are various changes that can be brought in for the functioning Of Uber technologies. This will be instrumental in understanding the change in the style and preferences of the customers on a daily basis. It is important to be aware of the implications, that might bring in development such as customer survey and other perspectives can be used to target the right customers.

The financial value capture of Uber along with the strategic fit that is associated with the company can be based on the cost structure and the revenue stream. From the analysis of the novel business proposition, it can be seen that Uber has to pay customer acquisition cost along with legal and settlement costs. This is considered as a regular and recurrent cost structure of the company mainly because it requires the support from the Government in which the company is working. At the same time, ride transaction fees of the customers can be taken into consideration for generating profit. Uber eats is another business unit of the company that can help in bringing about revenue despite research and development cost of the success of the venture.

Innovation Tools
Innovation plays a central role in bringing in growth stability and viability within business. The innovation tools that have been selected to bring in change within Uber Technologies will be elucidated to provide better understanding of the role of services (hbr.org, 2020). It can make the use of open innovation and disruptive innovation to acquire the selected areas that could be relied for achievement of the business services. It is important to focus on the area on regulation and bring in desired changes within the business. The importance of lean management can also be added on to the car services andportfolio management. With the knowledge of the innovation tools, the company will be able to enhance its operations. This is important for bringing in changes that development of the business (Das, 2017). Hence, the company should also be able to maintain a modicum of communication with its customers (Dayan &Ndubisi, 2019). This will help them to achieve the task management and team building skills, which are of importance to the business. Therefore, Uber will be able to maintain the feasibility and growth of its operations. Service Innovation can also be utilised to bring in vital changes within the spectrum of the business in a better appropriate manner (Aversa Haefliger& Reza2017). The company to improve upon the technical feasibilities of the business can adopt Service Innovation (Hall & Shepherd, 2017). This will be improving the growth and the development of the company in a better manner.

The recommendation that can be considered for the innovation at Uber is the fact that it needs to maintain proper technical competence. The company need to maintain tabs on the employees that go out with the cars. In this manner, customer safety can be guaranteed which can help the company to retain more customers in the market. At the same time, services provided to the customers need to be quick. The innovation in this case can be the fact that services provided could be made frequently. Uber can sent cars to the nearest locations of the most common areas from which passengers usually book it. This includes commercial areas and high society residential areas. This can help in regular pick of the customers at limited time intervals.

Self-Reflection
I have been able to make the utilisation of my knowledge and ideas based on the strategic business model trajectories. This has helped me to comprehend and understand the significance of the role of innovation and technology in Uber. The company has been subjected to develop its existing business practices through the integration of strategies, which are essential for the purpose of business. I was able to procure an understanding of the role of innovation and sustainable advantage, which helped me to make better business decisions. The novel business proposition that was developed helped me to comprehend the major challenges that were being faced by the business.

I was able to understand and comprehend my personal areas of weakness and strengths, which helped me to make better decisions. With critical analysisof the problems and the various issues, which were being faced by the business I was able to acquire a grasp on the factors that are instrumental for bringing in changes within the business systems. Hence, while executing the research I was able to procure the imperative information, based on the development of the principle techniques, which is instrumental for the business. This helped me to understand the role of the systems and the operational challenges, which were being faced by Uber. Hence, I developed a better focus on the path to procure better net income, which is of importance to the development of the business.

It should be taken into consideration that personal innovation capabilities were practiced for bringing in development for technological tools and innovation and techniques. With the integration of the tools, I was able to understand the role of my research skills, negotiation and critical thinking skills that helped me to focus on the problems that are faced by the business. It should be noted that most of the issues which are significant for self-development for the Uber Technologies. This has been instrumental for bringing in production and novel business proposition, which are of major importance to the individuals. I can submit a better understanding and comprehension of the self-assessment through the integration of the novel business proposition, which has been described within the context of its operations.

I can improve on consistent knowledge of the various operations, which are required for the purpose of the business. This will be instrumental for bringing in better operations, within the systems. Some of the major weakness, that had an influence on my development were the lack of verifiable facts that could be gathered to understand the capabilities of the business. This will be instrumental for comprehending the role of the systems in Uber Technologies. It is significant to understand and comprehend the various entrepreneurial changes that are required for the purpose of the business. It will bring in better understanding to the capabilities that are significant for comprehending the purpose of the research proposal. Hence, the major suggestions that could be encouraged is a through fact check upon the industry before making the utilization of various other innovation tools and techniques.

Literature Review
Innovation and Technology in Taxi services
In the words of Bashir Yousaf&Verma(2016), disruptive innovation model is responsible for bringing in novel changes within the industry. It can be said in this novel business proposition assignment that the traditional taxi services have taken on the utilisation of innovation and technology, which is significant for the industry, The global market has been able to gain the desirable changes, which are of unique by every country/ region. With the increase in the number of services, there have been various areas that are taken into consideration for the role of the business. There are a number of services able to boost and bring in advantage within the competitive market system, with the inclusion of profit such as Uber. It has given rise to competitive rivalry but has also maintained the focus of the business to increase and boost its demand and services, which are essential for business development. In the words of Cramer & Krueger (2016), most of the services are equipped to make the use of innovation to bring in viable changes within business systems.

The application of the innovated tools and techniques can be considered can be done by understanding the global market phenomenon of the company. Uber is renowned worldwide but at the same time, the taxi service need to earn the trust of the customers. Application of innovation in the form of communication with the customers can be taken into consideration so that customer safety can be assured. The recommendation in this case can be the fact that the tech support of the company can maintain communication with the customers throughout the journey. The application of lean management in Uber can be used for providing quality services to the cars. This includes quick response time, proper technical safety and roadside safety and so on. Therefore, it can be said for Uber to maintain its success, the implementation of the safety issues associated with the customers can be made.

Value in International Markets for Global Taxi Services
There are companies that make the utilisation of value to bring in development for the growth for the role and operations for the taxi services. In the case of global operations, most of the companies and services are focusing on services that provide hassle free intervention (Basu, 2017). It is important to note that with the integration of the business tools, the companies are able to induce safety for the consumers (Rajesh&Chincholkar, 2018). It should be kept in mind that some of the most important areas that offer affordable services are providing opportunity to its drivers. The objective of making the sale of intercity commuting problems has been taken into consideration for bringing in changes within the business systems.

Conclusion
The study has provided a concrete understanding of the novel business proposition, which is of importance to Uber Technologies. The research proposal has been validated and the number of tools and techniques has been selected for the course and the description of the paper. The uncertainties to consumer desirability have been effective in bringing about the proposed changes that would be instrumental for the execution of the assessment. Uber Technologies will be integrating the utilisation of the consumer desirability models, that has been sufficient to bring about the utilisation of technology and innovation. It has discussed the role of technology and innovation, which is of primary importance for the comprehension of the business units. Hence, it has provided a critical analysis and self-description of the individuals has been essential in the comprehension of the business. This has been analysed and discussed for bringing in the preferred outcomes, which are essential for the development of the business in a better manner. ?

References
Aversa, P., Haefliger, S., & Reza, D. G. (2017).Building a winning business model portfolio. Novel business propositionMIT Sloan Management Review, 58(4), 49-54.

Bashir, M., Yousaf, A., &Verma, R. (2016). Disruptive business model innovation: How a tech firm is changing the traditional taxi service industry. Indian Journal of Marketing, 46(4), 49-59.

Basu, B. (2017). UBER: Redefining Transportation. International Journal, 5(3). Cramer, J., & Krueger, A. B. (2016). Disruptive change in the taxi business: The case of Uber. American Economic Review, 106(5), 177-82.

DAS, S. P., & DB, S. R. (2017). Transformation Of Urban Transportation-Strategic Perspective A Case Of Uber Technologies, Inc. International, Journal of Research in Business Management, 5(3), 69-78.

Dayan, M., &Ndubisi, N. O. (2019).B2B service innovation and global industrial service management.

Hall, S., Shepherd, S., &Wadud, Z. (2017). The Innovation Interface: Business model innovation for electric vehicle futures.

Mims, C. (2018). Uber’s biggest problem: Its business model. Source Unknown.

Payne, A., Frow, P., &Eggert, A. (2017). The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science, 45(4), 467-489.

Rajesh, R., &Chincholkar, S. (2018). A Study on Consumer Perception of Ola and Uber Taxi Services. Indian Journal of Computer Science, 3(5), 25-31.

Teixeira, T. S., &Piechota, G. (2019). Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption. Novel business proposition Currency.

The Taxi Industry Can Innovate, Too. (2015). Harvard Business Review. Retrieved 30 May 2020, from https://hbr.org/2015/02/the-taxi-industry-can-innovate-too