Marketing Assignment: Impact Of Package Size On Consumer’s Purchase & Consumption Decision

Question

Task: Write a detailed marketing assignment providing a thesis research proposal on the impact of package size on consumer’s purchase and consumption decision.

Answer

1. Introduction The very first impression that makes the consistency in maintaining customer interaction is done by the packaging modes in the organizational products. In this research on marketing assignment, it would be observed that the impact of the packaging features is very much responsible for generating decision making. Another observation claims that one-third of the purchase factors are done through quality packaging. It must be acknowledged that in a competitive market, the consumers are subjected to a time-bound system (AL-hazmi& Hassan, 2020). Moreover, it is the product packaging that allocates the existence of a selected consumer in an area. In this assessment, the impact of packaging on consumer retention as well as decision allocation would be focused to evaluate a quality proposal for effective learning. The research proposal in this assessment has put focus on certain aspects such as product color, size, content as well as innovative packaging elements. It must be learned that these factors are responsible for offering significant attempts that can enhance consumer interaction.

To attempt this assessment, it is required to get a quality learning of the matter that is prevailing in the competitive market. The motivation for such research has been cropped out from the recent issues in the market that has led to the competitiveness to impact the workability of different industrial sectors. In the contemporary market, the firms are preferring more to satisfy their customers and also work hard in additional offerings that can generate customers to feel interact with the product or firm (Ali, 2019). There was a time that companies used to differ in their production behavior. But now it has been reported that firms are more likely to compete on the same products and offerings to create a huge competition in the market. Moreover, customers are also finding it tough to reach out for the best products as innovative methodologies are being applied by the firms (Çakr, et al., 2021). It has been learned that many aspects have been implemented or being planned by the firms to grab customer interaction. With this concern, it has been planned to discuss in this research the different aspects of packaging impaction that are relevant in the competitive market. Both the domestic as well as international market are acquiring this knowledge to overcome the negative outcome that can hinder organizational growth. The very key aspects of such innovative practices must be understood by the firms to enhance their workability in the external as well as internal areas of performance. This research study aims to understand the impact of packaging on consumer behavior and the decision-making strategy of organizations.

To understand the impact of package size on consumer’s decision-making behavior regarding purchasing purpose
To analyze the effect of package size on consumer consumption decisions after purchasing
H0: There is no imperative impact of package size on consumer purchase and consumption decisions
H1: There is an imperative impact of package size on consumer purchase and consumption decisions
H2: The package size of brands affects the mindset of consumers while purchasing
H3 & 4: Consumers purchase decisions and behaviours depends on brands package size, colour, patters and shapes and depicts higher or lower consumptions

H5:Satisfaction of the consumers influence brand value and innovative events
How might the package size impact the consumer’s behavior on evaluating purchasing decisions
What is the effect of consumption that derives from the consumers’ decision regarding the product package post-purchase The overall structure has been focused on the learning part where it can be understood by the firms that packaging aspects are the very relevant factor that has induced a marketing approach in the competitive sectors. Firms in international areas are now practicing a budget inclusion that offers them to enhance the packaging activities (Draper, Young Thomas &Fenich, 2018, January). Companies are now differing not only in the aspect of products but also in the form of packages that are being presented in customized shape, size, color as well as patterns. It has been learned that companies that are struggling in the competitive market are now searching for innovative practices that can help them grab their places in the market. In terms of research objectives, it can be said that around 60% of the customers first interact with the first glance they give to the product (Escursell, Llorach-Massana&Roncero, 2021). Most of the customer's first feedback states that they are very attracted to the quality of the package they receive or they see in advertisements. It can be advised here that majorly firms should invest an efficient amount to boost their packaging practices. It can be learned through packaging behaviors in certain leading retailers that they are very much strict in practicing safe and quality packaging that grabs good customer feedback in the later period. Another point that must be outlined here is that most of the firm's success depends on the post-consumption outcomes of their respective consumers. It can be said that brands must value their feedback to elevate new practices that can assure both the safety and preference of the consumers (Grafström, Jakobsson&Wiede, 2018). This can be entitled as quality acknowledgment for the organizations to practice and offer supportive factors for the consumers to make positive decisions towards the company’s offerings.

It can be summarized here that the proposal has introduced the concerned subject with a proper background that explains the impact of packaging in both pre as well as past consumption of the products and its regarding decision. The objectives have been designed in a manner that can crop out the particular questions to be analyzed and learned for any organization. Customer interaction has been targeted as the core motive of the proposal that would be fulfilled through quality questionnaire responses throughout organizations in the competitive market. Further, the study offers the understanding that assists organizations to develop certain strategies that can help to offer methods that can evaluate certain budgets that can fulfill the firm's requirement. Moreover, the firms should understand the demand that is prevailing in the market. Customer recognition is also very necessary for the firms to understand their preferences. It must be learned that this is a very necessary factor to be understood by the firms as they require availing customer satisfaction as their priority.

2. Literature review
The ideology of product packaging in business enterprises creates a significant impression for the customers. According to Escursell, Llorach-Massana, &Roncero, (2021), the purchase intention and frequency by the customers is dependent on the size of the packaging. During the fourth industrial revolution, business enterprises have been recently highly focused on eco-awareness and waste management concepts. To reduce the number of waste materials, the management of the business organizations is recently prioritizing the implication of the “package downsizing” concepts. In contradiction, Brennan et al. (2020) stated that small packages cannot attract consumers as the millennial group is attracted by the larger package size, graphics, design, and color. The size of the package also influences the shape visualization of the package and henceforth, the customers are easily attracted. In case the size of the package is small, then it will deliver a scope of a low amount of waste substances. Simultaneously, the investment for package downsizing will be small, indicating the saving of capital funds of the business enterprises. On the other hand, the prime drawback of package downsizing is the absence of heterogeneous unique shapes, designs, and graphics. Henceforth, the young generation and fantasized people can be less attractive towards the purchase of the products. In this context, Vandenbroele et al., (2018) stated that not only does package color, shape, structure, design, and biodegradability rate affects the customer’s purchase relevant decision-making power, but also the package size matters a lot to accelerate the sales growth of the business enterprises. The majority of the purchase decisions of the products are highly dependent on the size of the packaging materials or wrapper. Gradually, the package size is considered as a crucial factor to accelerate the sales growth and higher business sustainability in the dynamic marketplaces. Package size influences the motivation and intention level of purchase of the products.

The Z-generation customers are highly aware of the environmental pollution concept. As eco-sustenance is playing a crucial role in the specific business enterprise’s expansion, growth, profitability, recognition, and sustainability, henceforth the business organization is currently focusing on their waste management and carbon footprint reduction protocols. As much as the business enterprises will be able to create an extremely less negative impact on the environment regarding the emergence of CO2 and controlling of liquid, solid, and gaseous waste materials. According to Waheed, Khan, & Ahmad, (2018), the customer’s buying attitude is influenced and stimulated by the package downsizing concept. The customers’ perception is that as much as the volume of the package will be reduced it will contribute comparatively low carbon footprints while compared with the large-sized packages. Besides, the management of the business organizations is also highly desired to introduce small-sized packages as it requires comparatively low investment. Besides, the management is interested in only investing in its color variations so that the customers can be attracted towards their product, despite the size of the package being small. In addition, (Nguyen et al., (2020) stated that the increased size of the package is sometimes difficult to handle properly especially for the customers who return home after purchasing via train or bus. In this context, the customers always prefer small package sizes. On the other hand, (Van Esch, Heller, &Northey, (2019) stated that “Psychographic Factors” have a tremendous contribution to increasing or lowering the purchase intention of the product. Through this factor, the highly health aware customers do not like big-sized packages as it offers high amounts of carbon footprints towards the air.

Besides, waste aversion in psychological factors is playing a crucial role to accelerate business growth. The large-sized packages and wrappers can easily create congestion in the drainage system of the manufacturing or product packaging areas. The small-sized package cannot create obstacles in the exit areas of the drainage system to create an overflow of water. Another factor that is influencing the customer’s response in buying the products due to downsizing of the package in the presence of a socio-demographic structure must be learned. In this context, the size of the family is dependent on using small-sized or large-sized packages while purchasing the products. In case the number of members in a family is more than three then these types of customers prefer to get one big-sized package during the purchase rather than ignoring multiple small-sized packages. Besides, the nuclear family or family having only two members is likely to get small-sized wrappers or packages. Especially, the single unmarried, working young generation and young couples prefer to get their products with small-sized packages to reduce self-headache regarding the handling of the packages properly. In contradiction, Testa, Iovino, &Iraldo, (2020) the teenager group prefer to get such types of package items during product purchase that have exclusive design, shape, color, and graphics, no matter if their size is big or small. Overall, the eco-aware customers, especially the highly educated working and non-working community are intended to get small-sized packages during their purchase.

3. Conceptualization and Hypotheses
HO
In terms of the package size, the customers might not be influenced prior to purchasing all the times. According to the need of the consumers the purchase of goods happens, thus the package size might not affect the decisions of purchasing of the customers in significant manner. As cited by Boz, Korhonen, &Koelsch Sand, (2020), the customer’s purchasing attitudes and purchase frequency are dependent on the size of the package of the product. As the management of the business enterprises is following the “Cost-saving Rule”, they are intended to cut their monthly or annual expenses regarding the investment in packaging and wrappers.

H1
Besides, the continuous awareness regarding the non-emergence of environmental pollutants by the local agencies and the regional Governments has created a positive outcome among the community regarding the acceptance of small-sized packages. A larger package size not only requires higher investment, but also it has comparatively larger contributions towards the emergence of harmful CO2, huge auto-filling of lands, and water pollution. As much as the size of the packages will be increased, it will have a higher contributory role in air pollution. In addition, Simmonds, Woods, & Spence, (2018) stated that large-sized packages cannot always create better protection. The large-sized packages contain more void space and as a result, the specific purchased items can be easily moved around inside the wrapper boxes. As a result, there is a higher chance of breaking or damaging the products easily. In contradiction, Ikonen et al., (2020) stated that the small-sized packages cannot have enough space to move around the items in them and they can be easily carried or manageable even in crowded areas. The customers cannot be satisfied in case an excessive amount of package is given to the customers during the purchase. As much as the size of the packages will be elaborated, there will be a minimized scope of becoming easily biodegradable of those packages into the soil.

H2
On the other hand, Hao et al., (2019) stated that the large-sized packages have larger dimensions, indicating loads of weight. During the shipping of the products, the overall weight of the car will be high and as a result, the car driver will have a demand to increase their wages in the post-delivery phase. Besides, especially the youngsters and working people do not like to get such types of products, which are parceled by large-sized packages because it covers a specific area of their living premises, and it is quite difficult to throw into the dustbin easily. Not only the prime drawback of the large-sized packages is to cover long spaces into the freight trucks, but also it has a wide range of contributions to stimulate the emergence of harmful CO2 into the air, resulting in the huge chances of global warming. Henceforth, right sizing for the packages is highly required to save the monthly expenditures, satisfy the target customer base for enhancing their buying frequency, and maximize the organizational goodwill in the competitive era. Vakulenko et al., (2019) also stated that the downsizing of the package has also a greater level of contribution in the minimization of over-eating concepts among the community. In case, the size of the food item wrappers increases then a comparatively higher quantity of the items will be sold and henceforth, the customers can easily consume high calories. That is why the majority of the customers think that the downsizing of the packaging also creates a positive impact on the physical health of the community by reducing the chances of obesity and other terrible diseases. Henceforth, the bigger size of the package declines the customer’s purchasing intention and buying frequency in the recent health and pollution awareness globe.

H3 & 4
Consumer’s consumption of food items not only depends on the mouth-watering level and serving the style of their ordered food and beverages but also depends on the size of the package. As cited by Yao, Oppewal, & Wang, (2020), the size of the package can easily acquire a high quantity of food with high calories that can simply introduce the scope of obesity, carcinoma, heart disease, stomach ulcers. The excessive and bigger size of the package can have an ability to easily confuse the chef and kitchen Personnel to provide large quantities of food in those packages. As a result, the consumers consume a high amount of food that harms their both mental and physical health. On the other hand, some of the customers cannot consume the food which is packaged by larger wrappers. As a result, they waste food which is also not expected from the modern generation because there are so many communities that are still in hunger and poverty. Henceforth, the bigger-size packages generally distract the highly health-conscious customer community to purchase the food items, sold with big package sizes (Lockrey et al., 2020). On the other hand, the working young community is also highly aware of their health, as well as their body fitness, and henceforth they completely ignore those food firms, who are involved in selling their food with large-sized products. Considering the concept of product hedonism, the customer’s purchase intention is dependent on the size of the package. The customer community will not be satisfied in case the business organizations overlook the use of small-sized packages.

Eventually, the profit scale, company’s goodwill, and sustainability rating in the competitive era will be damaged. According to Çakr et al., (2021), the consumer’s purchasing intention and buying frequency are also dependent on the concept of over-consumption. In case the food and beverage selling firms offer quality food with big-sized packages, then the customer community has a fearful attitude regarding overeating, losing of health fitness, and being obsessed. This type of fear works on the young generation, health-conscious community, women, and working people. As a result, the business enterprises must focus on the acceptance of the small-sized packages to lose the customers from the working group, young generation, and health-conscious community (Verlegh et al., 2020). Not only is it a small size, but the right side of the package can also automatically attract customers to purchase the products frequently. Therefore, it can be stated that the connection between the package size of the products and consumer’s consumption has a tremendous effect on profit generation and goodwill retention of the company in the dynamic business environment. Small-sized packages also lead to self-control regarding over-eating and therefore, the purchase frequency and consumption rate, as well as attraction rate of the food products will be eventually increased while compared with the similar sector, selling the products with small-sized packages.

Consumer’s decision-making power regarding the purchase of the products is fully dependent on the package size, structure, shape, design, color, and graphics. According to Singh, & Pandey, (2018), the effectiveness of small-sized packaging for the product has a positive contribution to the environment by reducing the quantity of the waste substances and stimulating the concept of use-based consumption and recycling process. Besides, Lee, Sadachar, &Manchiraju, (2019) stated that the small-sized packages require less space while shipping via freight trucks from the manufacturing or selling the unit to the warehouse section. As the small-sized packages possess or cover small areas in the premises, the car drivers also do not involve in the bargaining regarding their one-day wages. On the other hand, the small-sized package also has less association with the carbon footprint appearance at the competitive market ground. As cited by Vandenbroele et al., (2018), the small-sized package of the food items also reduces the chances of overeating, over-consumption, indicating the fewer chances of appearances of diseases such as obesity, diabetes, cardiac arrests, and carcinoma. As today’s ultra-modern generation is highly health and fitness conscious, they generally stay away from the concept of oversized packages of food and beverage items. The working and smart people from the customer community prefer the small-sized packages to carry them perfectly in the crowded regions also. Small-sized packages also minimize the chances of waste substance appearance while the customers unboxed them at home.

H5
The small-sized packages also become easily biodegradable while compared with the over-sized packaging items and henceforth, today’s Z-generation customers are highly desired to purchase the products from those enterprises, focusing on the implication of the small-sized, as well as right-sized packaging concepts (Escursell, Llorach-Massana, &Roncero, 2021). This concept highly provokes the customer satisfaction that is driving higher goodwill of the company, business expansion scope, and potential sustainability in the competitive era. As the oversized packages required high space in the room and it is difficult to throw into the dustbin, the customers prefer to get small-size packages. Hence, the brand value of the goods gets augmented so that the consumers gets influenced to purchase the product. Sometimes, a similar number of products are wrapped in oversized packages and as a result, the products are moved around in the space, indicating higher chances of product damage. To satisfy the customer base, the small-sized packaging concept is eventually adopted by business enterprises. It will also influence the customer’s satisfaction rate and buying frequency of the products on a month or an annual basis. In the recent era, the management is eventually focusing on the color, shape, and graphic diversification of the small-sized packages to make them more eye-catching and attractive towards the young age group especially (Hjort et al., 2019). As there is a high level of awareness on waste management, waste recycling, and waste controlling are spreading among the global community, the customers are also eventually attracted to get small-sized packages during the purchase. The business associations, who are selling their products with small packages, are immensely accepted by the customer community across the global range, addressing the appearance of enhanced buying frequency and purchase desire.

Figure 1: Conceptual Framework
(Source: Developed by the author)

The entire literature review has been represented by the concepts of the effectiveness of the package size in the customer’s buying decisions rate. Throughout the entire literature review, the impact of package downsizing and package over-sizing have been adequately analyzed after gathering secondary relevant information from different peer-reviewed articles, journals, academic books, and reliable web links. The prime literature gap regarding this research study is that the content has been unable to identify the recommended strategies regarding the implication of the right sizing of the packages for the products for higher customer satisfaction. The adequate secondary data regarding the implication process of the right size of packaging concept for significant CSR evaluation and higher business sustainability cannot be identified throughout this literature due to the research team’s inability to collect data within a shorter time frame.

4. Research Methodology
Subsequent to the above segment that has been hypothetically assessed estimated connections amid the particular mechanisms, this fraction objects to confer the methods of the study that would lead to negation as well as validation of the proposed assessments. Hence, the characteristics of sampling and methods of sampling have been evaluated in the study. Thus, the qualitative and quantitative methods of sampling would be calculated in this segment of the research proposal.

4.1. Sample Characteristics and Sampling Method
Seeing that the preliminary stride, it is profoundly grave to prefer exploratory focus that is expounding of the laypeople practicable as far as gender, age, and financial division. This would certify that unearthing can be commutated equal to the noteworthy consumers more willingly than being constrained to a subset of the populace that distributes a scrupulous shared feature. One process for realizing this assortment at the same time as shielding the superlative patron fragments is via utilizing random sampling through qualitative and quantitative analysis. Random sampling is significant in that it bunches of respondents as per the rules imperative for the deliberate research as a result the evaluation can zero in on folks most likely going to acquire a concentration in the assessment matter beneath the indisputable environment. Afterward, in terms of the survey members that would congregate the predefined rules awaiting a sanctioned magnitude is attained (Lin et al. 2018). Mending on a plenty integer of test subjects to conjecture justifiable conclusions is both a science and a workmanship. This vast chore has been an effort among the numerical initiative of the computable modus operandi that is functional to discover prospects, acquaintances, and constituent loadings. In that case, at that juncture, one can construe the affiliate's keen approaches into the numeric persona that packs in as an unadulterated method for exploration and establishing value.

4.2. Pre-tests
To acquire responsible outcomes, it is fundamental to unfasten the respondents to trademarks they are acquainted with in terms of gathering data from them through quantitative and qualitative surveys. Trademark data is a significant circumstance for product worth so it ought to be definite that the survey and interview members are household amid the trademark practicable. A mere of momentous brands must be congregated commencing which the, for the most part, familiar brands are along these lines eminent all the way through soliciting the members how restful they are with each brand's package size. Hence, in faultless humankind, these associations are supposed to put the effort into an assortment of businesses or put on to show typical brand typescript. The overall proper technique would be to make the most of a 5-point Likert scale in terms of estimating the image of the customers of the brands or brand data in terms of package sizes (Marchisio et al., 2019). Therefore, the survey and interviews with the customers along with the managers of the brands about diverse package sizes and their impact on customer preferences would be assessed. The notion of the brands and the customers would be evaluated via sampling the answers and rejoining on while purchasing and post-purchase habits of the customers. In terms of the pre-tests via the survey questionnaires and interview questions would be on the matter of package size and brand recognition along with customer preferences. Thus, the qualitative and quantitative data would assist the further research project to be an adequate subject matter to focus on.

4.3. Sampling Procedure
The present study is following a mixed data collection method that includes a brief survey and data collection from different secondary sources such as previous research topics. Random sampling is a sampling strategy in which every item has the same chance of being picked (Nassar&Battour, 2020). Random sampling chooses an unbiased population of the total population for conducting the primary data collection process. This research study will perform a survey of at least 50 customers and 3 managers of a brand and ask questions related to packaging size and material (Questionnaire in appendix 7.1 and 7.2). This research study will include survey and secondary data for conducting a fruitful findings analysis. In the case of secondary data, the research will follow different articles, journals, books, previous research data, and different government publications for conducting a fruitful research study (Pelletier & Collier, 2018). In the case of a secondary research study, the selected data frame will be from 2018 to 2021. It is important to choose recent research studies and research findings for understanding the core issues and required modifications related to packaging size, measures, materials, and sustainability checks. The research study will follow the secondary data from the researches and articles, journals between the 2018 to 2020 timeframe for collecting relevant data for sampling.

The data collection process includes collection, evaluation, and analysis of the resources and databases for conducting a fruitful research study using various research tools. The current research study will focus on a mixed data collection process which consists of primary quantitative and secondary qualitative data. The examination of quantitative data gathering methods would aid surveying, while qualitative data collection will allow for different articles and journal reviewing. Data analysis is a data-gathering process that is used to evaluate acquired data and provide correct data distinction (Vandenbroele et al. 2018). For assessment, there are two sorts of data analytic methods: transcribing and descriptive. The current research study will use a descriptive data processing approach to examine data that will assist in correctly describing and drawing findings. Furthermore, a descriptive data collecting strategy will aid the research work in summarising data and providing a productive framework for the critical examination of research findings (Viertola, 2018).

In the case of a mixed data collection process, it is important to understand the ethical concerns and considerations for tackling the usual ethical issues. The issues can be data encryption, data privacy issues, leaking of personal details, data hacking, data modification, and concern letters. Ethical issues can be solved by following proper data collection processes and maintaining data security accurately to avoid any consequences (Yao, Oppewal, & Wang, 2020). The present research study will follow all the ethical concerns regarding data security along with the protection of articles data also. The present research study will follow mixed data types including a survey that consists of several personal data of customers. The research study will ensure the security regarding personal and professional details of the customers to conduct a secure and fruitful research study.

Timeline

Figure.2: Timeline
(Source- Developed by the author)

5. Conclusion and implications
The research study discusses the understanding of the emphasis that is provided on consumer behavior that is highlighted through packaging. This also helps in having effective decision-making. This research also focuses on having a clear understanding of the consumer's behavior and decision-making behavior that are related to the purchasing purpose. This research has also analyzed the effect of maintaining size on consumption decisions that are subsequent towards purchasing of latest products. Moreover, it has been explained that the customers are finding this to be difficult to come in contact with the latest trends and technologies that are being applied within the firms. Thus, this research would help in achieving innovative aspects that are being implied within the firms for enhancing the workability within both external and internal areas of the organization.

The overall research study has been initiated in having focus over the understanding of packaging with applying relevant factors that are induced within the marketing approach within the competitive market. These have also been concluded through the behaviors of the packaging that are certain to influence the leading retailers to have strict practices that are safe. Thus, the research has helped the brands with the understanding of how and with what technological innovations they can improve their way of packaging. The implications that are being provided with the research are for conveying descriptive and persuasive information that is being introverted within packaging sectors.

Further, the research can be improved with the improved applications that are switching to the corrugated and the usage of the recycled content plastics. The organizations are referred to have a stable consideration to the designs of packaging and the hygiene of the packaging. These terms are most important for an ongoing business. Thus, this helps in scaling the customer behavior and also over making effective decision making. However, packaging must be involved with the required elements that are like the nutritional elements. These factors appeal to the customers to get engaged with the organization.

Hence, to connect with the research questions it can be depicted that the foremost research question was about the impact of package size on consumers decisions while purchasing. Thus, it has been assessed from the hypotheses researched in the above assignment that the consumers are considered to not understand their motivation. These focus on the groups that dominate the leaders and the responses of the candidates. Moreover, the research would face the issue of sustainability, product protection, and recognition. Another primary issue that has been identified within the research study is for the marketers that are using the consumer purchasing model for the consumers at times who are less involved within the purchase decisions. The limitations must be maintained by processing the methodologies to offer the right implementation. In addition to this, the subsequent research question was about consumption of goods regarding the product package post-purchase.Thus, the hypotheses and conceptualization segment of the research on marketing assignment has evaluated the decisions of consumers after purchasing the products. Moreover, there is a necessity to avail secure and safe modes to conduct data analysis that can crop out better acknowledgment for the firms to meet the customer demands. The study has focused in a brief manner on the necessities that have been subjected to the requirements of the marketing strategies that include packaging topics. The concept of this research has been successfully derived through the objectives that have been learned through the questions here. The requirements discussed through the supportive statement gained from literature reviews must be applied accordingly.

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Yao, J., Oppewal, H., & Wang, D. (2020). Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size. Journal of the Academy of Marketing Science, 48(6), 1075-1094.

7. Appendices
7.1 Pre-Test Questionnaire (50 customers)
1. What is your age group

2. What is gender

3. How aware are you of the brand

4. How long have you been purchasing goods from this brand

5. Do you agree that the package size of the brand is not adequate

6. Do you think that the package size of the brand impacts your decisions related to purchasing the goods from the brand

7. Does the consumption after purchasing the products get influenced by the size of the packages

8. Do you agree that the shape, size, color, and patterns of the packages attract customers towards the brands and augment the base of consumers

7.2 Transcript for managers (3 managers)
1. Do you think that the size of the packages impacts customer behavior in terms of purchasing goods
2. "The package pattern, size, shape, color attracts the attention of potential consumers" - do you agree
3. Do you believe that the value of the brand can be assessed by its packaging quality
4. “In any terms the package size can affect the customer decisions post-purchase” - can you reflect your thoughts on this

7.3 Questionnaire to Measure Consumer Retention

7.4. Fictional Informational Text abouta Firm’s Co-Creation Activities
The business has currently encompassed a significant campaign of marketing and assessing their package sizes. Hence, the creative evolution of the consumers during purchase and post-purchase behaviour through an event in social media has been developed. On the business account in Face book the company has motivated the customers to follow them to get to know about the significant and diverse package size of the brand. In during the event the company has amalgamated gifts for people encouraging the business and contributing in it (prize money of £100). Therefore, it has assisted the company to focus more on package sizes and helped the customers to acknowledge about the brand imperatively.

7.5. Instructions for Creators – No Monetary Rewards
Dear respondents,
Thank you for participating in this researchconcerningthe assessment of package size and its impact on your purchase decisions. Hence, in the present day we would adore to amass your notes for generating the business with superior packaging and consumer base.Aheadachievement, your conception will be kept and uploaded to a colonnade that assembles all acquiescence. Erstwhile participants will laterchoose for the package sizes, colour, shapes, patterns they akin to the most, and as per these votes, anendingcapitulation will be elected. After the selection, your name will be trailed in the breaching credits of the business that will be liberated in above25 nations. You can anticipate that numerous thousands of enthusiasts will moreoverapplaud you on this accomplishment.
Thank you.

7.6. Instructions for Creators – Monetary Rewards
Dear participant,
Thank you for participating in this research concerning the assessment of package size and its impact on your purchase decisions. Hence, in the present day we would adore to amass your notes for generating the business with superior packaging and consumer base.Ahead achievement, your conception will be kept and uploaded to a colonnade that assembles all acquiescence. Erstwhile participants will later choose for the package sizes, colour, shapes, patterns they akin to the most, and as per these votes, an ending capitulation will be elected. After the selection, your name will be trailed in the breaching credits of the business that will be liberated in above 25 nations. You can anticipate that numerous thousands of enthusiasts will moreover applaud you on this accomplishment.As well as that, you will receive prize money of £100.

Thank you.

7.7. Instructions for Selectors
Dear participant,
Thank you for givingyour time to partake in this researchin relation topackage size on customers decisions while purchase and post-purchase consumption. At present, we would be keen on to solicit you for your estimation on the giving in of other participants. Hence, a gallery of these craniums will be shown to you. Delightfullyopt for the package which you akin to the majority.
Thank you.

7.8. Summary of Hypotheses and Relevant Tests

8. Official Statement of Original Bachelor Thesis
By signing this statement, I hereby concede the surrendered thesis (henceforth stated as “product”), titled: “The Impact of Package Size on Consumers’ Purchase and Consumption Decision” to be formed in competition by me, devoid of exterior facilitation. Anywhere I summarize or cite factually, a reference in terms of the original basis (book, journal, internet, and others) is specified. By signing this declaration, I unambiguously affirm that I am responsive of the deception permission as assured in the Education and Examination Regulations (EERs) of the SBE.
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