Digital Media Assignment: Importance & Application Of Visualisation
Question
Task:
Description of Digital Media Assignment:
Research a concept artist or concept art project and prepare a 1000 word report that explains how these visuals displays the relevance of the project, its importance in the pitching process and describe the psychological impact this may have. Describe what other visualization options may have been used. Include visual references.
Learning Outcomes:
Describe the relevance of visualization for digital media projects. Analyze the use of key visuals and/or concept visuals to communicate ideas and concept.
Answer
Introduction to the context of digital media assignment
Concept art can be identified to be a particular form of art or illustration that is generally utilised for conveying a particular idea in relation to a given product or visualisation in the video games, social media, animation, films, comic books, or any other form of media before putting the same into a given final product. In this report, the concept art of Feng Zhu will be taken into consideration for analysing the application, importance, and psychological impact of visualisation or concept art in digital media projects.
Application of visual graphics
In order to identify the application of visual graphics and relatability of the same with the given project, the work or projects of Feng Zhu will be taken into consideration. From the evaluation of the arts and application of the same, it has been recognised that in today's world the entertainment industry and gaming heavily depend upon the massive utilisation of visual development or visualisation which includes different kinds of modalities in relation to representation and technologies regarding graphics and visualisation.
Figure 1: Visual graphics by Feng Zhu
Source:(Friedman, 2020)
Specifically, with regard to the designing and development of imaginary worlds or in other terms a fictional scenario, the use of visualisation has been identified to be one of the most important considerations (Barretto and Venturelli, 2015). In this concern, the concept artist generally evaluates the scenario that is to be developed and delivers a concept art based on the same in order to give the basic idea of that given fictional scenario to the audience or viewers. This means that concept art is generally applied in order to enhance the illustrative or imaginary power of the viewer. On the application of concept art or visualisation, the artist generally penetrates his idea into the viewer’s mind and helps them to develop a psychological understanding of the given scenario.
Figure 2: Visual graphics by Feng Zhu
Source: (Friedman, 2020)
Importance of visuals in the pitchingprocess
Pitching for a project puts great importance in relation to a particular project and specifically when it relates to the digital media project as it helps to catch the attention of the audience(Zeilinger, 2018). In that case use of visualisation is significantly important to make the audience understand the given project for the basic idea of the project.
The potential audience not only focuses upon the speech delivered by the speaker but the focus on the screen behind the speaker which is displaying the relatable images or visualization (Ursyn, 2020). In that case concept, art is gaining popularity as it is more helpful to deliver the core idea of the project or the pitch being delivered by the speaker with regard to the involvement of detailed illustration.
Figure 3: Visual graphicsby Feng Zhu
Source: (Friedman, 2020)
Visual graphics or delivery of concept art help to clearly develop the value proposition of the given page and thereby hold the attention of the audience. With the psychological implementation of the impact of visualisation a pitcher can ensure to directly communicate with the imaginary power of the audience and help them to illustrate the core idea of the given project.
Psychological impact of visual graphics
In today's generation of social media millions of people around the world regularly encounter different forms of art in different mediums. Besides the fascination associated with a given piece of art the same impact and individual psychological experience significantly. The psychology of an individual works differently in two different aspects related to listening and visualising. In any case, where an individual is listening to something, he tries to illustrate the same inside his mind. On the contrary, when an individual is looking at an art or an image, he tries to elastic the same inside his mind by evaluating different aspects involved in the given piece of art or he tries to invent the core idea of the artist with the help of his personal point of view. Therefore, using an image or visual graphics in the digital media project will help the reader or the viewer to determine the core concept of the project and ensure a better understanding of the given project.
Differentvisualisationoptions
There are different options available in relation to the use of art visualisation. However, Feng Zhu in his art mostly focuses on animated concept art depending upon the subject matter of a given project. In his art, he puts most of the concentration upon fundamental skills and proper ways of delivering the core concept of the given project in order to ensure the maximum understanding for the viewer.
Figure 4: Various visualization by Feng Zhu
Source: (Friedman, 2020)
In the above-attached images, it can be analysed that his images differ depending upon the concept of the project it may vary in relation to the use of colour or delivery of the idea. In relation to these images, it can be analysed that the initially discussed psychological impact of visualisation is directly connected to the delivery of images as the viewer is developing his understanding depending upon the element inserted in a given image or the difference in color or shapes of the elements.
Figure 5: Visual graphicsby Feng Zhu
Source: (Friedman, 2020)
Use of visualisationfor digital media projects
A digital media project is a creative method of presentation procedure used for a particular project (Dong and Willey, 2018). There are different forms of digital art used in digital media projects in order to capture the attention of the viewers and deliver a particular message in relation to a given project. Different forms in relation to digital art or digital concept art involve fractal art, dynamic painting, pixel art digital photography, photo-painting, and so on(Kalinina, 2016). The below attached picture is another piece of art by Feng Zhu used in digital media projects.
Figure 6: Visual graphicsby Feng Zhu
Source: (Friedman, 2020)
However, in the case of the identified concept art, the primary focus of the artist can be identified to be an illustrative form of digital art or concept art that mostly involves fictional characters and fictional scenarios. Not only that decide the delivery or development of a fictional scenario the artist further focuses on the analogy of real-life illustrations as well (O’Dwyer, 2020). With the help of visualisation or art in digital media projects, the audience in digital platforms can easily get access to the psychological scenery of the artist and analyse the idea developed by the same. The below attached art by Feng Zhu is a digital sketch developedon agivenparticular concept and can enhance the illustrative thinking of the viewer.
Figure 7: Visual graphicsby Feng Zhu
Source: (Friedman, 2020)
Conclusion
With the analysis of the concept art of Feng Zhu by focusing on the use of visualisation in digital media it has been identified that in the world of digitalisation digital media being the primary platform of interaction people mostly focus upon the visual graphics on images. In that case, concept art plays a significant role in displaying the ideology concept of a given project by delivering the mindset of the artists in the digital media and capturing the focus of the audience.
Reference List
Barretto, F. and Venturelli, S., 2015. Zer0: An Emergent and Autopoietic Multi-agent System for Novelty Creation in Game Art through Gesture Interaction. Procedia Manufacturing, 3, pp.850-857.
Dong, L. and Willey, R., 2018. Research on the Training of Interactive Design Concept in the Digital Media Course Teaching.
Friedman, G., 2020. The Work Of Master Concept Artist Feng Zhu. [online] Design & Illustration Envato Tuts+. Available at:
Kalinina, L.Y., 2016. Contests of concept «art-composition» in context of XXI century art education. Samara Journal of Science, 5(2), pp.162-165.
O’Dwyer, R., 2020. Limited edition: Producing artificial scarcity for digital art on the blockchain and its implications for the cultural industries. Digital media assignment Convergence, 26(4), pp.874-894.
Ursyn, A., 2020. Anna Ursyn: Computer Graphics, Digital Media, Knowledge Visualization, Concept Art and Digital Illustration.
Zeilinger, M., 2018. Digital art as ‘monetised graphics’: Enforcing intellectual property on the blockchain. Philosophy & Technology, 31(1), pp.15-41.
