Digital Innovation Assignment Critically Analyzing The Use Of Digital Communities And Social Technologies

Question

Task: Write a digital innovation assignment that will identify, analyze and critically discuss an opportunity related to the use of digital communities and social technologies.

Answer

Executive summary
This project report on digital innovation assignment is based on the development of a digital platform or network which will help the life of the students to get better. This report comprises of an introduction to innovation in which all the deliverables related to the innovation has been described well with complete usage and values. The introduction section mentioned in the digital innovation assignment has focused on key features of the innovation. Additionally, two persons have been further taken into consideration which includes details of two users including one which will get benefitted from the innovation and others who will not be much satisfied with the innovation.

A customer journey map has been developed which will illustrate the process of students' needs and showcase the one scenario being developed later on. This will require the development of two scenarios of the innovation with two different sides. A service logic innovation matrix has been developed which will describe the advantages and disadvantages of the project innovation. It has comprised both sides of the innovation and each cell of the matrix includes the logic behind the innovation made. Further customer dominant logic will describe all the related and unrelated activities of the project and will explain the experience of the students. It also explains the impact on both sides of the innovation. After that, a business model canvas has been developed which explains all the major aspects of the innovation such as customers, values, costs, and partners, etc. A detailed reflection has been made to check out whether innovation has achieved the goals and objectives or not. At last a brief conclusion has been provided to summarize the findings and arguments obtained in the digital innovation assignment report to make it more effective to read.

Introduction to innovation
The idea behind developing this digital innovation assignment is to explore the concept of digitalization which is playing a crucial role in everyone's life and is taking place of traditional learning especially at schools and colleges, so developing a digital platform can benefit the life of college students up to a great extent. This development can be considered as digital innovation and should generate value for the students. Thus, it can be stated in the context of this digital innovation assignment that developing a platform for students where they can share their problems and issues and can get multimedia-enabled instruction manual from teachers can prove to be a useful development for students. It will help them to get a more interactive atmosphere of the outgoing course and will improve their interest in taking every aspect seriously. The platform explored in the case scenario of digital innovation assignment will allow the students to present their issues and problems related to the classroom environment, curriculum, subjects and other material in the form of images, videos, audios, texts, and even ppt (Kumar et al. 2016). It will completely revolutionize the life of college students and will provide numerous opportunities for students to grab them. This platform will provide numerous advantages to students as well as instructors and professors in the following ways:

Values to students

• Better understanding of concepts being taught in the classrooms
• A new way to raise issues which are not possible to raise during lecturers
• Integration with handling problems and issues with the subject matters
• More reliability and information in an attractive and detailed manner

Values to professors

• Good understanding of students’ issues
• Recognition of lack of facilities and other study material
• Better explanation of issues being raised
• A new way to provide all the information’s about important decisions and instructions

Personas

1. Name – Samuel Ben

Age – 26 years

Demographic data – As per the research carried on digital innovation assignment, it is noted that he is a resident of Australia and is very conscious and hardworking for his studies. He always focuses on getting more and more knowledge from every corner and thus keeps him busy all day. He also does some part-time job to collect the fund for his studies. He always submits his project on time but due to his shy nature, he feels uncomfortable to ask his queries during lecturers (Lokuge et al. 2019).

Background – he is a very goal-oriented student and always thinks about his career and a better future. He mostly spends his free time in the library reading books and using college computers (Komninos, 2016). He has his laptop but whenever he gets the opportunity to use the resources of the college, he never misses them.

Goals: his goal is to set a perfect career for his future. He is very studious and careful about moral values. He always helps others and always looks after new opportunities (Davis & Singh, 2015).

2. Name – Angelina Blue

Age – 30 years

Demographic data – she is not much care about her studies as she belongs to a medium family and always gets busy with her family stuff. She is even not regular to college and always submits her projects late. If by chance she submits any project on time, it is of no use as it was mostly incomplete or irrelevant. She never asks any queries in the classroom and often gets late to get each information related to subjects and other instructions (Kohli & Melville, 2019).

Background – she wants to get good marks in her projects and thus needs a good platform to raise his queries related to projects and instructions. She wants to work hard for her studies and thus wants to achieve her aim of being a good employer (Henderson et al. 2017).

Goals – The readings used to develop the digital innovation assignment signifies that she is a confident girl who is hardworking and careful about social issues (Kenney & Zysman, 2015). She wants to become a business analyst in the future and thus needs a perfect platform to get a good mark in her projects.

Customer journey map on the basis of scenario explored in the digital innovation assignment

Scenario
This section of digital innovation assignment is focusing on elucidating the scenario used to develop this report. As Samuel is very hard working, he always keeps his eyes on every new project being assigned to students. As soon as he came to know about the project instructions being uploaded on the platform, he checked them out and started the project. Soon after he got the notice about changing deadlines and other changes being made. As he had started his project by the time, he felt no issues with the project (Nambisan, 2018). Although there were some issues with the instructions he uploaded the same in the form of the image by using the computers of the college. He also got a good response from the instructor and all his queries got resolved in the next 8 hours. He completed his project on time and submits it to the professor. As all the instructions were clear to him, he got good marks in the project. He was very happy with the digital platform being developed for the students.

On the other hand, it is also noted in this digital innovation assignment that Angelina is not much care about studies but still wants to get good marks in her projects. Due to some family issues, she is not regular to college and also never submits her projects on time. She also came to know about updated instructions on the platform very late. This made her very annoyed and even got no notice about the changing deadlines. This made the situation more difficult for her. When she uploaded her issues on the platform, the instructor responded to her issues but there was no solution for her problems. At last, she realized that now she has to perform the project work and submit by the completely impossible time. Somehow she managed to do so but did not get good marks. After some days she gets to know about another notice regarding the same project on the platform for resubmission of the project but again she was very late (Nambisan et al. 2017). She was very disappointed with the digital platform and found no use of it.

Service logic innovation matrix

Customer dominant logic
Unrelated activities
This platform will help the students in the future as it will save all the details automatically. This will create a portfolio of their projects and problems and all the instructions being uploaded. It might be possible that some issues arise in the future regarding the instructions and information, this platform will act as evidence for the uploaded information. Moreover, the students will also be able to submit the drafts of their assignments as it is capable to upload all the images, audios, videos, and other formatted assignments. This will make it easy for the students to get their drafts checked before being proceeding further for other tasks (Svahn et al. 2017).

Related activities
For students, it expands the scope of submitting their queries and problems on the platform. This will provide them the advantage of being uploading all the queries by integrating them with multimedia. The use of multimedia will allow them to be more specific to their queries and problems. This will also help them to raise questions any time and anywhere irrespective of their college campus or college timings. Moreover, it will help them to get all the details by the time as uploaded or revealed by the college authorities (Svahn et al. 2017). No student will lag due to absenteeism or any other issue. For staff, it will become easy to resolve the queries of the students with the help of more detailed information through multimedia. Videos and audios will get uploaded for the solutions and even required changes to instructions will also become an easy task.

For students, it will act as a service between their queries and solutions (Sutherland & Jarrahi, 2018). This platform will provide the advantage of resolving the problems and making it more effective to submit their projects on time.

For staff, it will become easy to instruct all the students at one time without the fear of a lack of strength of the students on any day in the classroom (Faber & de Reuver, 2019). It will make the flow of instructions about projects and assignments easy for the staff and checking the draft of the assignments at the starting.

A business model canvas

A reflection
Relative advantage: the advantage of this development will be to both students and staff. It will provide a medium for those students who are irregular to college and are unable to raise queries during the class lecturers. It will also provide the advantage of integrated multimedia to upload the instructions and information in the form of audio, video, and images (Spagnoletti et al. 2015).

Trial able – as it is not possible to directly implement this platform for the college students because all students might not be able to have access to this digital platform due to a lack of personal resources such as mobile devices and laptops (Goldie, 2016). Thus college authorities first need to develop it as a tutorial and testing for some days. If the outcomes will be positive then only it must be uploaded successfully.

Observable benefits: the outcomes of the platform will not be much easy to observe. It will require some time to check its benefits (Sedera et al. 2016). When it will be the time to submit the assignment, then the performance of the students will declare the benefits of the platform to both students and instructors. Moreover, other users will come to know about its benefits through buyers and payers only.

Compatibility: the digital platform will be compatible with all the devices irrespective of their functions and processes (Nylén & Holmström, 2015). All it will need is login id and a password granted by the college authorities. These will provide complete access to students and will need some updates from time to time to improve the performance of the platform and eradicate the issues being faced by students.

Data analysis: as there will be some limit for the data being uploaded to the platform thus data analytics tool will help in analyzing the limit of access to students. Overuse of platforms may result in a crash of network and thus loss of data. Thus it will require some limit on the usage of the platform in context to submission of data and time limit to use it (Viglia et al. 2018).

Evaluation:  a survey can be conducted among the students to check out the pros and cons of this digital platform. This survey will include a questionnaire comprising some related questions and feedback from the students while staff can be surveyed with the help of interviews and then the collected data will be analyzed to reach a particular point (Perks et al. 2017).

Development: it will require some updates on the platform such as being offline availability of the data and security and privacy concerns connected with the platform (Srinivasan & Venkatraman, 2018).

Conclusion
Therefore, considering the overall analysis of the findings developed in the digital innovation assignment, it can be concluded that digital innovation plays a crucial role in benefitting various categories of people irrespective of their work and purpose. This has also happened in the report and thus benefitted the life of students of the college. The development of digital platforms will provide many advantages to both students and staff. Although there will be some limitations of the proposal those limitations can be eradicated by following certain steps in series. It has been thus found in the context of this digital innovation assignment that this solution will affect two sides of the personas. One will be those who will get numerous benefits from the platform and will enhance their performance. This site will make the most use of the platform and will create value for its overall development. Another side will comprise of those students who will not be much satisfied with the working and will face numerous problems with the platform.

The platform examined in the study obtained in this digital innovation assignment will provide some deliverables comprising of multimedia including images, audios, and videos to be uploaded and this will help the students to upload their queries and problems concisely. This innovation will also help the staff and instructors to provide detailed instructions to the students regarding any new assignment or project. As per the readings utilized in the segments of digital innovation assignment, it can be observed that those students who have some personal issues and do not com regular to college often face the problem of late submission of assignments and thus got fewer marks. Also, some students do not feel comfortable while asking questions during lectures. 

Thus, from the overall analysis provided in the digital innovation assignment, it can be stated that this development of the digital platforms will help the students to get access to all the instructions of the project on time and working towards completion and submission of the project before the deadline. It will thus create a platform that will benefit all the students and thus will help them to achieve their goals. This platform will act as development in the favor of the students and hence this project report has focused on both sides of the innovation with the help of two scenarios.

References
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