The focus on real-life issues along with the academic theories makes the task of marketing dissertations different from that of other generic assignments. By drafting a marketing dissertation, students could garner practical marketing skills along with gaining a good learning experience. The task of the marketing dissertation majorly focuses to explore the unchartered section of the discipline. Thus, a contribution to the marketing discipline could be made by the authors through their dissertation paper.

Drafting an efficient marketing dissertation would only be possible if the selected marketing dissertation topics are focused enough on the marketing dissertation. Selecting appropriate marketing dissertation topics would help the author in setting a precise and clear and realistic goal in the literature. Setting a clear research question and objectives in the marketing dissertation is very crucial.

How to find appropriate marketing dissertation topics?
To find appropriate marketing dissertation topics you have to conduct a thorough brainstorming session. It is based on the approach of the student towards the task that the topic is selected for the dissertation task. Conducting several writing sessions would help you in devising out your approach towards the discipline. This would help you in selecting the marketing dissertation topics which are more appropriate for you. Try to select interesting topics that would help you in engaging totally in the process of drafting marketing dissertations.

The chance of coming up with writer’s block would be minimal if the student put effort into selecting appropriate marketing dissertation topics.

Marketing dissertation topics

Ethics marketing dissertation topics

• The link between following corporate social responsibility and elevated performance. Evaluate the role played by the marketing environment in increasing the level of marketing competence.
• Fluctuating trends of customer demand and the influence made by the policy of the online pricing strategy of EasyJet’s.
• The level of impact created on brand equity and company reputation by the factor of trust. Conduct your study based on the CSR theories.
• Influence on the factor of purchasing behavior of consumers by the implication of Fair Trade.
• Evaluate the strong link between corporate social responsibility and marketing ethics.
• Customer buying behavior and the role of the codes of conduct in its fluctuation. Evaluate this context by relying on the case studies of Levi Strauss, Spencer, The Body shop, and Marks.
• CSR perceptions of corporate marketing outcomes and the role played by gender disparities in its evolution.
• Impact of the ethical behavior on the purchasing behavior of the customers and ethical awareness. Evaluate this by comparing in the case studies of free-range chickens and battery sales.
• The theories of public relations implied by the institutes to avoid the instance of consumer boycotts. Evaluate by comparing the case studies of Nestle and Shell.
• The way in which the cause-related marketing campaigns influence the trend in consumer buying behavior. Consider the instance of Starbucks in this context.
• The reason that the customers do not prefer the worst socially responsible firms.
• The reason behind the success of some unconventional marketing communication strategies? Explore this context by relying on the case of PETA (People for the Ethical Treatment of Animals).
• The improvement brought by spam laws on online marketing ethics.

Relationship marketing dissertation topics

• Effectiveness of using software and smartphones in attracting new clients for a company. Elaborate on the challenges in Multi-National Companies.
• The new advancements in the current environment of competitive business. Elaborate it with respect to the case of Tesco’s loyalty card scheme.
• The process of online marketing and the challenges faced by small scale companies in it.
• The process of customer retention by the mode of cost-effective barriers in the airline industry.
• The use of social media by the multi-national companies to maintain a close relationship with the customers.
• Premium charges are applied to various groups of products and services by Amazon.com and its ethical background.
• The marketing strategies implied by Waterstone’s company to increase the loyalty of customers via online media.
• Loyalty schemes to be implied by the business to retain the customers for the long term.
• Compare the loyalty of the online customers of Amazon.com with that of the Waterstone store.
• The connection of the level of loyalty towards the low end and premium products with that of the product quality.
• The challenges faced in targeting the various diaspora of customers through online methods.

Culture Marketing Dissertation Topics

• The focus on export endorsed by various nations by utilizing the local culture. Rely on the case study of the Champagne region, France analyzes the above-given context.
• Does the approach of innovative research and development by the SMEs of China been successful because of the cultural influence?
• The influence of culture in the prevalence of Scottish whiskey over all other brands all over the world.
• UK fashion industry and the role of cultural background on its evolution.
• The cultural pricing policies used by the banks to increase customer satisfaction among various demography.
• The overall changes in the cultural outlook on a global platform by the operations of Toyota.
• The way the chains of supermarkets have countered the cultural barriers in Switzerland.
• The cultural marketing tools are implied by the Coca Company to establish itself as a global brand.

Social Media Marketing Dissertation Topics

• The social media tools used by the companies in influencing the purchase behavior of customers.
• Does the feedback provided by the customers on social media regarding a company affect its revenue?
• The role played by social media tactics in building up brand loyalty.
• The social media has failed to be an effective social media for marketing campaigns. Analyze this statement.
• Major marketing management theories to counter the challenges faced in the process of social media marketing.
• Is conducting the process of sales through social media like Facebook is feasible in the current marketing environment? Evaluate this context by relying on the statistical data of daily active users, total installs, and application of valuation.
• Use of Facebook fan pages to increase brand loyalty among the customers.
• The effectiveness of using advertisement banners online social media platforms.
• Significance of ROI measurement while conducting social media marketing.
• The fluctuation in the behavioral pattern of customers by restricting the newsfeed on Facebook.
• Breach in customer loyalty towards rivals by using various social media marketing techniques.

Need help with your marketing dissertation topics?
Drafting a marketing dissertation is a little bit tricky since the author is required to simultaneously rely on theoretical and practical marketing data to compose it. Conducting appropriate research and literature review is very essential in the task of marketing dissertation. Drafting a marketing dissertation in the limited time is very hard. You could opt for a reputable online assignment help provider in this case. Totalassignmenthelp.com has a high reputation for providing quality solutions for students all over the world. We ensure that the solutions drafted by our expert panel would score high grades in your final academic evaluation.

We hope that this article on marketing dissertation topics has turned out quite helpful for you. Thank You.

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