If you are looking to present extensive market research or internet survey findings, you will need to know how to write an executive summary. It effectively helps outline an overall company strategy while presenting significant research results and the key takeaways and suggesting the next steps to follow.

For instance, if a company conducts research on their competitors before determining whether to follow a new corporate strategy, it is important to create a business plan which helps to summarise the findings and recommend the next course of action for the business. The first section of this business plan would be the executive summary. Therefore, understanding how to write an executive summary becomes quite critical.

Therefore, an executive summary always tops the priority list for every business plan.

What to include in an executive summary?

• A summary of the study’s purpose
• The results or outcome of the research
• Depending on the study findings, offer advice on how the administration or management might adjust strategies for the best results.

It might be challenging for students to learn how to write an executive summary. It can be daunting to figure out where and how to start, what to write, or how best to keep it organised.

This post will help you with all the basics of understanding how to write an executive summary.

The Process of how to write an executive summary

Write at the end: Whatever online survey tool you choose, your research is beneficial only when it can guide you to take correct business decisions.

After you have completed your online survey, the next step is to compile your results for the management in a way that clearly stresses on the need for the adoption of a new approach. One of the easiest ways to achieve this is by coming up with a business strategy that takes into account all your observations, recommendations, and findings. A business plan always requires an executive summary.

It is best to write your executive summary after you have finished writing your business report. This will ensure that your executive summary effectively summarises your entire report.

Attract the attention of the reader: Although the executive summary must be comprehensive, it must also be able to keep the audience interested at the first place, make them curious enough to read the rest of the work. Even if you’re putting up an impartial representation of your study results and the business’s planned strategy, remember that you want your audience to be enthusiastic when you are learning how to write an executive summary.

Like an entrepreneur, financier, adviser, or CEO, your audience should be anxious to read more after they have read your executive summary. It will also need to be highly detailed, but not all-inclusive. In case your readers want to know more about the results, the executive summary must be able to keep them interested enough to go through the full report.

Check to see whether your executive summary is a stand-alone document: An executive summary could be a stand-alone item if it has a well-defined format. Without one, though, it would be impossible to comprehend the executive summary without reading the full report. Therefore, aim to write a compelling executive summary independent of the full report.

You will need to keep on revising until your executive summary is strong enough to stand on its own.

Someone who has no prior knowledge or understanding about your business or sector must be able to interpret the executive summary and understand the important results from your study and the fundamental parts of your business plan, owing to a proper opening, body, and conclusion.

In other words, an executive summary is a simplified version of your company’s business strategy.

The broader business strategy of your company must precisely be summarised in your executive summary. Read over your company strategy and extract the most important information from each area as you learn how to write an executive summary. Your executive summary must match your company plan’s statistics, details, and objectives.

You should highlight the most crucial aspects about your company’s business strategy when writing your executive summary. For instance, if you’ve found a key benefit to emphasise, this information must be included and emphasised in the executive summary.

Back your claims using existing research: You must use existing research to support your arguments or claims in your executive summary and business model. Also, you will need to mention this research in your business strategy via footnotes.

Make it concise: Conciseness is one of the most important qualities of an executive summary. Your overview should be as concise as possible when learning how to write an executive summary to be able to accommodate all the important details onto the page. The briefer your summary is, the stronger your content will become, and your audience will have greater confidence in your strategy.

Begin with a Punch: At the start of your executive summary, include a thought-provoking fact or an inspirational and pertinent remark to grab the reader’s interest and direct it in the direction you intend to.

Keep a positive tone: Ensure that you only highlight the positive aspects of the business strategy and its outcomes when learning how to write an executive summary. The body of your strategy should discuss about the risks, impediments, and problems. Ensure that you maintain a cheerful tone in your summary and utilise a positive language.

The structure of a practical executive summary

When you are learning how to write an executive summary, it can be split into five paragraphs to make it more effective.

1st paragraph
Give an overview of your company: Using a quotation or fact in the first paragraph of the executive summary might help your audience think along the lines you want them to. In this initial paragraph, you should include the name and type of your company and any pertinent industry information.

2nd paragraph
Consider the target market, the competitors, and the marketing plan: The second paragraph must contain a precise and short statement about the targeted market as well as the need or challenges that the company will be attempting to address.

Next, define the competitive environment of your sector and the benefit that your specific company holds.

Your marketing plan must be based on three key methods of reaching out to your target market. Concentrating on only the three most important aspects of your marketing plan will ensure accuracy and help keep the readers interested in knowing more about the rest of your approach.

3rd paragraph
Highlight operational details: The executive summary’s third paragraph should include operational details such as where your company’s headquarters will be, if you are planning to incorporate other members or operate the business as a single proprietor, and whether you’ll be a physical or an online firm.

4th paragraph
Demonstrate predictive modelling: Make forecasts about sales figures for the first couple of years after the business strategy of the company is executed. Determine your breakeven point and tell your audience when you expect to break even.

5th paragraph
Describe your investing requirements in detail: This is where you must go through the specifics of your investment requirements, if your company is in need of funding. This figure should be straightforward and consistent with your estimates from the preceding paragraph.

By now, you must be fluent with the basics of how to write an executive summary to support the results of your online survey. Hopefully, this post has helped to reduce some of the anxiety that comes with getting things started.

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